Essentials of services Marketing: Case, concepts & Theories of Services Marketing - Couverture souple

Gangaiah0, Kiran; K.B., Ramappa; A.M., Kadakol

 
9783659385452: Essentials of services Marketing: Case, concepts & Theories of Services Marketing
Couverture souple
ISBN 10 : 365938545X ISBN 13 : 9783659385452
Editeur : LAP LAMBERT Academic Publishing, 2013

Synopsis

Essentials of Services marketing is a text for students and business people who recognize the vital role that services play in the economy and its future. Indian economy are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturing companies that, in the past, have depended on physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages. This book also tries to focus on some service industries which are typically driving the Indian economy like the information technology, Hospitality, Tourism based services. This is because, contextually, these sectors have become important to Indian economy in the present period. It is quite likely that this could be applicable to other Asian countries as well, which are in a similar in the state of development.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Essentials of Services marketing is a text for students and business people who recognize the vital role that services play in the economy and its future. Indian economy are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturing companies that, in the past, have depended on physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages. This book also tries to focus on some service industries which are typically driving the Indian economy like the information technology, Hospitality, Tourism based services. This is because, contextually, these sectors have become important to Indian economy in the present period. It is quite likely that this could be applicable to other Asian countries as well, which are in a similar in the state of development.

Biographie de l'auteur

Kiran.G M.B.A (Ph.D) is an enthusiastic and committed faculty with a passion to reach to the heights of learning the long live modern marketing dedicating this book to his parents and his brother. He is currently working as an Assistant Professor in Acharya Bangalore B-School. He has published number of articles in national and international level.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
365938545X
ISBN 13 
9783659385452
Reliure
Broché
Nombre de pages
264
Coordonnées du fabricant
non disponible
Personne responsable
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