Articles liés à Conceptual Evaluation Of Attitudinal Models

Conceptual Evaluation Of Attitudinal Models - Couverture souple

Sobha Rani, Thunga; Megharaj, B. R.

 
9783659391408: Conceptual Evaluation Of Attitudinal Models
Couverture souple
ISBN 10 : 3659391409 ISBN 13 : 9783659391408
Editeur : LAP LAMBERT Academic Publishing, 2013

Synopsis

This book will give a brief idea about attitudinal models, consumer behaviour towards the insurance policies of different insurance companies in India. Each model was analysed with cummulative weighted average for that chi-square test was applieed to test the hypotheses, which gave the findidings as attitudes of the consumers influence the puchasing and decision making of them. So the companies has to concentrate on the attitudes of the individuals.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book will give a brief idea about attitudinal models, consumer behaviour towards the insurance policies of different insurance companies in India. Each model was analysed with cummulative weighted average for that chi-square test was applieed to test the hypotheses, which gave the findidings as attitudes of the consumers influence the puchasing and decision making of them. So the companies has to concentrate on the attitudes of the individuals.

Biographie de l'auteur

Dr. T. Sobha Rani, Principal of Annnamachrya P.G.College of Management Studies, has the experience of 13 yrs in teaching. 22 papers are published in national and international journals, editorial board member of GJCMP. Dr. B.RMegharajprofessor in S.K. University, Anatapur, experience of 2+ decades with 12 PhD S to his credit in Marketing and Systems.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659391409
ISBN 13 
9783659391408
Reliure
Broché
Nombre de pages
300
Coordonnées du fabricant
non disponible
Personne responsable
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