Articles liés à Internal Equity as a Factor of Companies' Economic...

Internal Equity as a Factor of Companies' Economic Profitability: A comparative study of three private companies in Burkina Faso through a qualitative approach - Couverture souple

Nasse, Theophile Bindeoue

 
9783659402616: Internal Equity as a Factor of Companies' Economic Profitability: A comparative study of three private companies in Burkina Faso through a qualitative approach
Couverture souple
ISBN 10 : 3659402613 ISBN 13 : 9783659402616
Editeur : LAP LAMBERT Academic Publishing, 2015

Synopsis

Internal equity in customer relationship management is often overlooked by companies in Burkina Faso, something that causes a lost in term of profitability. Equity and ethical practices in marketing are essential to the survival of Burkina enterprises especially in the present context of globalization, where values of fair trade are promoted and where competition is fierce. This research shows the contribution that fair business practices not only bring in term of companies’ economic development, but also to the eradication of poverty. To highlight the impact of internal equity on the economic profitability of Burkina companies some semi-structured interviews were performed to collect data with customers of two small and medium sized enterprises (SMEs) and one very small enterprise (VSE) in Burkina. Qualitative data is transcribed by hand. Finally, this study presents theoretical, conceptual and managerial contributions to optimize the economic profitabilityof companies in an environment where changes occur and cause difficulties, seizures, bankruptcies and a decline in profitability, thus exacerbating poverty in developing countries.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Internal equity in customer relationship management is often overlooked by companies in Burkina Faso, something that causes a lost in term of profitability. Equity and ethical practices in marketing are essential to the survival of Burkina enterprises especially in the present context of globalization, where values of fair trade are promoted and where competition is fierce. This research shows the contribution that fair business practices not only bring in term of companies’ economic development, but also to the eradication of poverty. To highlight the impact of internal equity on the economic profitability of Burkina companies some semi-structured interviews were performed to collect data with customers of two small and medium sized enterprises (SMEs) and one very small enterprise (VSE) in Burkina. Qualitative data is transcribed by hand. Finally, this study presents theoretical, conceptual and managerial contributions to optimize the economic profitabilityof companies in an environment where changes occur and cause difficulties, seizures, bankruptcies and a decline in profitability, thus exacerbating poverty in developing countries.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2015
Langue
anglais
ISBN 10 
3659402613
ISBN 13 
9783659402616
Reliure
Broché
Nombre de pages
64
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne