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Determinants for acceptance of web based marketing information systems - Couverture souple

Abeka, Silvance Onyango

 
9783659407543: Determinants for acceptance of web based marketing information systems
Couverture souple
ISBN 10 : 3659407542 ISBN 13 : 9783659407543
Editeur : LAP LAMBERT Academic Publishing, 2013

Synopsis

Acceptance of Web- Based marketing information system has remained a topic of interest for the last few decades. Several theories, specifically over the conceptualisation of the technology acceptance model (TAM) have emerged and they have been applied in different contexts to investigate new insights into the acceptance behaviour at individual and organisational levels. The purpose of the research was to determine whether a relationship exists between satisfaction, security, performance and acceptance of internet- based marketing information systems among microfinance institutions (MFIs) in Nairobi Region, Kenya. The study employed simple random and purposive sampling technique for selection of the samples. Anonymous and self-administered questionnaires were distributed to 383 respondents. A total of 370 usable responses were received, resulting in a response rate of 96.6% which was considered satisfactory for subsequent analysis. The findings reflected participants’ high satisfaction and performance level with the usage of Web- Based MKIs but had reservations about the security level of their personal data in the system.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Acceptance of Web- Based marketing information system has remained a topic of interest for the last few decades. Several theories, specifically over the conceptualisation of the technology acceptance model (TAM) have emerged and they have been applied in different contexts to investigate new insights into the acceptance behaviour at individual and organisational levels. The purpose of the research was to determine whether a relationship exists between satisfaction, security, performance and acceptance of internet- based marketing information systems among microfinance institutions (MFIs) in Nairobi Region, Kenya. The study employed simple random and purposive sampling technique for selection of the samples. Anonymous and self-administered questionnaires were distributed to 383 respondents. A total of 370 usable responses were received, resulting in a response rate of 96.6% which was considered satisfactory for subsequent analysis. The findings reflected participants’ high satisfaction and performance level with the usage of Web- Based MKIs but had reservations about the security level of their personal data in the system.

Biographie de l'auteur

Dr. Silvance Onyango Abeka is a Dean- Faculty of Applied Science and Technology and also a Lecturer at Kampala International University. He holds a PhD in Management Information System and a MBA(Information Technology). His research interests include IT innovation adoption, Management Information Systems and E- Commerce.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659407542
ISBN 13 
9783659407543
Reliure
Broché
Nombre de pages
196
Coordonnées du fabricant
non disponible
Personne responsable
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