Impact of Advertising on Consumers: Concepts, Analysis, Conclusion - Couverture souple

Ilahi, Saud

 
9783659408090: Impact of Advertising on Consumers: Concepts, Analysis, Conclusion
Couverture souple
ISBN 10 : 3659408093 ISBN 13 : 9783659408090
Editeur : LAP LAMBERT Academic Publishing, 2013

Synopsis

In a world that’s increasingly becoming one small global village, organizations cannot help but take advantage of the various mediums created to advertise their goods and services. Research has shown that immense profit has been recorded by most companies who have invested hugely in advertising. Although no one knows the origin of advertising, time has proven that people’s opinion to buy have been greatly influenced by the impact of advertising. The impact advertising can have on the culture of a country. The globalized economy uses the same commercials in a lot of different countries, which leads to a break down in the differences of these societies. Children will grow up not knowing how their culture has been before in their country. It can also lead to a lot of discussion about moral values. This research aims at studying the impact of advertising on consumers’ perception and purchase intention in Jazan . The analysis may be useful for the researchers, professionals, business organizations, media etc.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

In a world that’s increasingly becoming one small global village, organizations cannot help but take advantage of the various mediums created to advertise their goods and services. Research has shown that immense profit has been recorded by most companies who have invested hugely in advertising. Although no one knows the origin of advertising, time has proven that people’s opinion to buy have been greatly influenced by the impact of advertising. The impact advertising can have on the culture of a country. The globalized economy uses the same commercials in a lot of different countries, which leads to a break down in the differences of these societies. Children will grow up not knowing how their culture has been before in their country. It can also lead to a lot of discussion about moral values. This research aims at studying the impact of advertising on consumers’ perception and purchase intention in Jazan . The analysis may be useful for the researchers, professionals, business organizations, media etc.

Biographie de l'auteur

Dr. Saud Ilahi is an Assistant Professor in Department of Business Administration, Jazan University, KSA. He has received Ph D from Jamia Millia Islamia, Delhi.He has authored one book “Development of Entrepreneurship” Regal Publication, Delhi (available at amazon.com) and has to his credit research papers in reputed journals and edited volumes.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659408093
ISBN 13 
9783659408090
Reliure
Broché
Nombre de pages
72
Coordonnées du fabricant
non disponible
Personne responsable
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