Articles liés à Role of Information Technology in retaining customers

Role of Information Technology in retaining customers - Couverture souple

Ali, Mudassar

 
9783659412592: Role of Information Technology in retaining customers
Couverture souple
ISBN 10 : 3659412597 ISBN 13 : 9783659412592
Editeur : LAP LAMBERT Academic Publishing, 2013

Synopsis

Customer relationship management has a great impact and playing its important role in the success of achieving organizational objectives. The main purpose of every business organization is to earn more profit by offering excellent and quality of services or goods and generating revenue by maximizing sales. The profit margin has direct relationship with the sales and sales depend on the number of customers and their satisfaction. Although the role of marketing department, management, accounts department and their strategies have also great influence on the sales. But the customer relationship management role has also great impact on client’s satisfaction, client’s retention and capturing new clients from target market. Client’s repetition and their satisfaction level always play important role in increasing the volume of sales. Customer relation management is responsible for the client’s satisfaction and capturing new clients and handling their complaints. The staff of customer relationship management has direct interface with the clients and in such a way they can also play important role in retention and capturing new client.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Customer relationship management has a great impact and playing its important role in the success of achieving organizational objectives. The main purpose of every business organization is to earn more profit by offering excellent and quality of services or goods and generating revenue by maximizing sales. The profit margin has direct relationship with the sales and sales depend on the number of customers and their satisfaction. Although the role of marketing department, management, accounts department and their strategies have also great influence on the sales. But the customer relationship management role has also great impact on client’s satisfaction, client’s retention and capturing new clients from target market. Client’s repetition and their satisfaction level always play important role in increasing the volume of sales. Customer relation management is responsible for the client’s satisfaction and capturing new clients and handling their complaints. The staff of customer relationship management has direct interface with the clients and in such a way they can also play important role in retention and capturing new client.

Biographie de l'auteur

Mudassar AliB.S.c Computer Science (Pakistan)MSc. Computer Science (U.A.F Pakistan)MBA Marketing (U.A.F Pakistan)MA Marketing and Innovation (Anglia Ruskin University United Kingdom)

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659412597
ISBN 13 
9783659412592
Reliure
Broché
Nombre de pages
72
Coordonnées du fabricant
non disponible
Personne responsable
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