Articles liés à Business Strategies of Multinational Fast Food in Pakistan

Business Strategies of Multinational Fast Food in Pakistan - Couverture souple

Ahmed, Rukhsar; Ahmed, Urooj; Ahmed Siddiqui, Mannar

 
9783659419362: Business Strategies of Multinational Fast Food in Pakistan
Couverture souple
ISBN 10 : 3659419362 ISBN 13 : 9783659419362
Editeur : LAP LAMBERT Academic Publishing, 2013

Synopsis

This research is based on finding consumer preferences for multinational fast food companies on the bases of various factors that we have covered in our questionnaire. These factors are key players and main jest of this research. We are also trying to find out cultural and social influences on consumer tastes and preferences. The research is limited to multinational fast food companies outlets within Karachi.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Rukhsar Ahmed, PhD is currently the Professor and Dean, Faculty of Business Administration in Preston University, Karachi-Pakistan, In addition to academic position he is also the CEO of UMA Foundation where is heading Institute of Islamic Banking & Takaful. He is also the Editor- in-chief for Research Journals.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659419362
ISBN 13 
9783659419362
Reliure
Broché
Nombre de pages
60
Coordonnées du fabricant
non disponible
Personne responsable
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