The Proficient Role Of Positioning For A Successful Change: A Product's Positioning In A Market As An Energy Drink, A Pakistani Graduate Perspective - Couverture souple

Sial, Hassan

 
9783659430640: The Proficient Role Of Positioning For A Successful Change: A Product's Positioning In A Market As An Energy Drink, A Pakistani Graduate Perspective
Couverture souple
ISBN 10 : 3659430641 ISBN 13 : 9783659430640
Editeur : LAP LAMBERT Academic Publishing, 2013

Synopsis

Every company has stumbled upon failure in its product launching. In this book the author describes how a company failed in its launch of a new product's marketing and advertising, and how it regained success of the same product by using the marketing technique of "Positioning", for turning a big failure into the most selling product in the market. This was a revolutionary technique used very recently with success, which proves the techniques worth in the new global market.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Every company has stumbled upon failure in its product launching. In this book the author describes how a company failed in its launch of a new product's marketing and advertising, and how it regained success of the same product by using the marketing technique of "Positioning", for turning a big failure into the most selling product in the market. This was a revolutionary technique used very recently with success, which proves the techniques worth in the new global market.

Biographie de l'auteur

Author has completed his bachelors degree BBA-IT(Hons) from Institute of Management Sciences Peshawar, and masters degree MBA(Marketing) from Institute of Management Studies, University of Peshawar, Pakistan. My focus is To be the best I can be, and utilize my education to achieve the professional goals of my life.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659430641
ISBN 13 
9783659430640
Reliure
Broché
Nombre de pages
64
Coordonnées du fabricant
non disponible
Personne responsable
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