Dutch and Mexican SMEs compared in terms of strategy - Couverture souple

Van Den Broek, Friso

 
9783659434471: Dutch and Mexican SMEs compared in terms of strategy
Couverture souple
ISBN 10 : 3659434477 ISBN 13 : 9783659434471
Editeur : LAP Lambert Academic Publishing, 2013

Synopsis

Multiple Dutch companies have faced negative turnover rates due to a poor business climate. Saturated markets have forced companies to adjust their business strategies in order to survive. On the other hand, Mexico sees positive economic growth and the number of international companies that are willing to invest in Mexico is increasing. For this reason a comparative analysis is provided, which an insight into both economies. The reader will develop valuable insights into the understanding of strategic differences between SMEs in both countries. Both countries could benefit from the knowledge gained by the conduction of interviews, used for the completion of this book.

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À propos de l'auteur

After gaining international experience in Scotland and Italy, Friso van den Broek decided to pursue an international career by studying International Business. He completed a Minor at the UP in Guadalajara, Mexico (2009) and did an internship for Heineken in Santiago, Chile (2011). In 2012 he received a Masters degree in Business Administration.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659434477
ISBN 13 
9783659434471
Reliure
Broché
Nombre de pages
80
Coordonnées du fabricant
non disponible
Personne responsable
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