Nollywood, Manipulation and Social Reality Perceptions - Couverture souple

Ali Adikata, Adnan

 
9783659443251: Nollywood, Manipulation and Social Reality Perceptions
Couverture souple
ISBN 10 : 3659443255 ISBN 13 : 9783659443251
Editeur : LAP LAMBERT Academic Publishing, 2014

Synopsis

This book examines the impact of exposure to Nollywood films on the conceptions of social reality of its audience. While employing George Gerbner’s cultivation theory, the book focuses on the long-term and frequent effects of watching Nollywood films as a companion to live and grow with. The book concentrates on the steady, pervasive and extensively shared conjectures, representations, and conceptions exhibiting the established features and interests of Nollywood films as depicted on television. The book concludes by demonstrating proof for the cultivation effect in the Nollywood films. The book also shows that exposure to Nollywood films contribute significantly to perceived prevalence of witchdoctors, visits to witchdoctors, crime, efficacy and acceptability of witchcraft, and fascination with Christianity.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book examines the impact of exposure to Nollywood films on the conceptions of social reality of its audience. While employing George Gerbner’s cultivation theory, the book focuses on the long-term and frequent effects of watching Nollywood films as a companion to live and grow with. The book concentrates on the steady, pervasive and extensively shared conjectures, representations, and conceptions exhibiting the established features and interests of Nollywood films as depicted on television. The book concludes by demonstrating proof for the cultivation effect in the Nollywood films. The book also shows that exposure to Nollywood films contribute significantly to perceived prevalence of witchdoctors, visits to witchdoctors, crime, efficacy and acceptability of witchcraft, and fascination with Christianity.

Biographie de l'auteur

Adnan A. Adikata, PhD is the Director of Islamic University in Uganda’s (IUIU) Kampala Campus, where he also teaches. His academic experience spans Sudan, Malaysia and Eastern African countries. Dr. Adikata is an ardent promoter of positive journalism. He utilizes the journalistic and media platform to advance co-existence, values and social good.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2014
Langue
anglais
ISBN 10 
3659443255
ISBN 13 
9783659443251
Reliure
Broché
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
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