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Programma razvitiya Event marketinga kak preimushchestvo btl-agenstva - Couverture souple

Dolgova, Yana; Akif'ev, Il'ya

 
9783659451737: Programma razvitiya Event marketinga kak preimushchestvo btl-agenstva

Synopsis

V dannoy monografii rassmatrivayutsya teoreticheskie i metodicheskie osnovy razrabotki programmy Event marketinga, kak konkurentnogo preimushchestva; rassmatrivayutsya etapy razrabotki programmy Event marketinga. Predlagaetsya metodika issledovaniya vozmozhnostey razvitiya Event marketinga. Analiziruetsya marketingovaya sreda BTL- agentstva «Promo Tsentr» i osobennosti ego ispol'zovaniya agentstvom. Issleduetsya predpochteniya potrebiteley uslug Event marketinga. Predlagayutsya puti razvitiya Event marketinga na predpriyatii. Razrabotana programma razvitiya Event marketinga i otsenena eye effektivnost'. Monografiya proekt soderzhit 9 tablits, 38 risunkov i 60 istochnikov literatury.

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Présentation de l'éditeur

V dannoy monografii rassmatrivayutsya teoreticheskie i metodicheskie osnovy razrabotki programmy Event marketinga, kak konkurentnogo preimushchestva; rassmatrivayutsya etapy razrabotki programmy Event marketinga. Predlagaetsya metodika issledovaniya vozmozhnostey razvitiya Event marketinga. Analiziruetsya marketingovaya sreda BTL- agentstva «Promo Tsentr» i osobennosti ego ispol'zovaniya agentstvom. Issleduetsya predpochteniya potrebiteley uslug Event marketinga. Predlagayutsya puti razvitiya Event marketinga na predpriyatii. Razrabotana programma razvitiya Event marketinga i otsenena eye effektivnost'. Monografiya proekt soderzhit 9 tablits, 38 risunkov i 60 istochnikov literatury.

Biographie de l'auteur

Dolgova Yana - opytnyy marketolog, spetsializiruyushchiysya na strategicheskikh razrabotkakh v oblasti EVENT-marketinga

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