Employer Branding Attributes: Investigating Its Power - Couverture souple

Khan, Muhammad Kashif

Couverture souple

ISBN 10 : 3659453374 ISBN 13 : 9783659453373

Editeur : LAP LAMBERT Academic Publishing, 2015

Synopsis

This study investigates the power of employer branding from different sectors in attracting young graduates from Pakistan. A survey questionnaire was used to obtain the data from young graduates of Pakistan. Methodology used was correlation between the variables of employer brands, and cross tabulation for the comparison of employer brands in different sectors, in terms of the main attributes of employer brands, i.e. publicity, sponsorship activities, word-of-mouth endorsements and advertising. Data obtained from the young graduates was used for analyzing the sectors of employer brands with respect to the main attributes of employer brands. The results show that the employer brands in different sectors (Electrical and Telecom sectors prominently) focus well on publicity, word-of-mouth endorsements and advertising, whereas less attention is given towards sponsorship activities. In order to give a broader and clear picture, the young graduates should be tested globally for employer brand attributes, as only the young graduates from Pakistan were tested for this research-work.

Détails de l'édition

• Éditeur: LAP LAMBERT Academic Publishing
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 3659453374
• ISBN 13: 9783659453373
• Reliure: Broché
• Nombre de pages: 60
• Coordonnées du fabricant: non disponible
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