Effectiveness of Web Advertisements: Concepts, Methods in Service Sectors - Couverture souple

Thiagarajan, S.Dhanalakshmi

 
9783659455469: Effectiveness of Web Advertisements: Concepts, Methods in Service Sectors
Couverture souple
ISBN 10 : 3659455466 ISBN 13 : 9783659455469
Editeur : LAP LAMBERT Academic Publishing, 2017

Synopsis

Over the last few years, the use of web advertisements has increased exponentially, and some of these "virtual communications" are among the most visited sites on the internet. With this boom in popularity has also come a rise in the need for advertising world within these spaces, and very little academic literature exists on how to best utilize this new and budding arena for web advertising venture. Traditional approaches to advertisement are no longer adequate, as online environments have completely radicalized the advertising landscape. This book, therefore, provides a new metric of success of effectiveness of web advertisement, supplemental to the more traditional effectiveness' analysis, that most web advertisement developers currently use. Three separate, different service sectors of online advertisements are analyzed statistically among new ideas. The analysis should help shed some light on this new and exciting advertisement environment, and should be especially useful to professional in web advertisement or anyone also who may be considering utilizing online communities for advertisement efforts.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2017
Langue
anglais
ISBN 10 
3659455466
ISBN 13 
9783659455469
Reliure
Broché
Nombre de pages
260
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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