Retail Success: New Perspectives on Retailing and Store Patronage Behavior - Couverture souple

Thiruvenkadam, Thiagarajan ; Panchanatham, Natarajan

9783659460265: Retail Success: New Perspectives on Retailing and Store Patronage Behavior

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ISBN 10 : 3659460265 ISBN 13 : 9783659460265

Editeur : LAP LAMBERT Academic Publishing, 2013

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�diteur: LAP LAMBERT Academic Publishing
Date d'�dition: 2013
Langue: anglais
ISBN 10: 3659460265
ISBN 13: 9783659460265
Reliure: Broch�
Nombre de pages: 264
Coordonn�es du fabricant: non disponible
Personne responsable: KreGa Onlinehandel GmbH
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Retail Success

Thiagarajan Thiruvenkadam

Edit� par LAP LAMBERT Academic Publishing Sep 2013, 2013

ISBN 10 : 3659460265 ISBN 13 : 9783659460265

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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The study of consumers helps firms to develop their marketing strategies by understanding issues such as how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers). Changing lifestyles are prompting changes in the retail environment across the Globe. Scarcity of time and increase in disposable incomes have created a need for new types of retail formats. This means that retailers will have to become better at knowing their customers and predicting their needs and wants. Retail success in today's competitive environment is all about getting the right product to the right place at the right time, at the lowest cost possible. The major problem confronting retail management executives is identifying the factors that affect store patronage. Research pertaining to store patronage/choice is the need of the hour, because the outcome of any such research work would help the corporate to implement innovative changes in their product portfolio and thereby retain the customers. The book analyses the various factors underlying consumers' choice of a retail store. 264 pp. Englisch. N� de r�f. du vendeur 9783659460265

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Retail Success

Thiagarajan Thiruvenkadam|Natarajan Panchanatham

Edit� par LAP LAMBERT Academic Publishing, 2013

ISBN 10 : 3659460265 ISBN 13 : 9783659460265

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Thiruvenkadam ThiagarajanDr. T. Thiruvenkadam, Assistant Professor, SSN School of Management, Chennai has 12 years of teaching experience at PG level. He has done his Ph.D. in Retailing. He has published over 15 research papers in re. N� de r�f. du vendeur 385767079

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Retail Success

Thiruvenkadam, Thiagarajan

ISBN 10 : 3659460265 ISBN 13 : 9783659460265

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Retail Success | New Perspectives on Retailing and Store Patronage Behavior

Thiagarajan Thiruvenkadam (u. a.)

Edit� par LAP LAMBERT Academic Publishing, 2018

ISBN 10 : 3659460265 ISBN 13 : 9783659460265

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Retail Success

Thiruvenkadam, Thiagarajan

ISBN 10 : 3659460265 ISBN 13 : 9783659460265

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Etat : New. Print on Demand. N� de r�f. du vendeur 400429743

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Retail Success

Thiagarajan Thiruvenkadam

Edit� par LAP LAMBERT Academic Publishing Sep 2013, 2013

ISBN 10 : 3659460265 ISBN 13 : 9783659460265

Neuf Taschenbuch

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Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -The study of consumers helps firms to develop their marketing strategies by understanding issues such as how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers). Changing lifestyles are prompting changes in the retail environment across the Globe. Scarcity of time and increase in disposable incomes have created a need for new types of retail formats. This means that retailers will have to become better at knowing their customers and predicting their needs and wants. Retail success in today's competitive environment is all about getting the right product to the right place at the right time, at the lowest cost possible. The major problem confronting retail management executives is identifying the factors that affect store patronage. Research pertaining to store patronage/choice is the need of the hour, because the outcome of any such research work would help the corporate to implement innovative changes in their product portfolio and thereby retain the customers. The book analyses the various factors underlying consumers' choice of a retail store.VDM Verlag, Dudweiler Landstra�e 99, 66123 Saarbr�cken 264 pp. Englisch. N� de r�f. du vendeur 9783659460265

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Retail Success : New Perspectives on Retailing and Store Patronage Behavior

Thiagarajan Thiruvenkadam

Edit� par LAP LAMBERT Academic Publishing

ISBN 10 : 3659460265 ISBN 13 : 9783659460265

Neuf Taschenbuch

impression � la demande

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The study of consumers helps firms to develop their marketing strategies by understanding issues such as how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers). Changing lifestyles are prompting changes in the retail environment across the Globe. Scarcity of time and increase in disposable incomes have created a need for new types of retail formats. This means that retailers will have to become better at knowing their customers and predicting their needs and wants. Retail success in today's competitive environment is all about getting the right product to the right place at the right time, at the lowest cost possible. The major problem confronting retail management executives is identifying the factors that affect store patronage. Research pertaining to store patronage/choice is the need of the hour, because the outcome of any such research work would help the corporate to implement innovative changes in their product portfolio and thereby retain the customers. The book analyses the various factors underlying consumers' choice of a retail store. N� de r�f. du vendeur 9783659460265

Contacter le vendeur