Articles liés à e-Relationship Quality Determinants on e-Loyalty in...

e-Relationship Quality Determinants on e-Loyalty in Hotel Industry: e-Customer Relationship Management - Couverture souple

Asgari, Ali; Abd Hamid, Abu Bakar

 
9783659467592: e-Relationship Quality Determinants on e-Loyalty in Hotel Industry: e-Customer Relationship Management
Couverture souple
ISBN 10 : 3659467596 ISBN 13 : 9783659467592
Editeur : LAP LAMBERT Academic Publishing, 2013

Synopsis

The number of Internet users has increased at a huge rate and people have become more active with just a few clicks in using the Internet. Therefore, it is important to find how Internet users could utilize a variety of aspects online. From a research perspective, the results of this study revealed the determinants of e-loyalty as three online functions derived from the offline marketing literature. In spite of this prior conceptualization of the relevant determinants in the online status, this finding can be employed as a prominent framework for further research on the association among online determinants and e-relationship quality.

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À propos de l'auteur

The author is a PhD candidate of management at Universiti Teknologi Malaysia(UTM). Asgari has authored many articles in the field of knowledge management and customer relationship management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659467596
ISBN 13 
9783659467592
Reliure
Broché
Nombre de pages
104
Coordonnées du fabricant
non disponible
Personne responsable
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