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The Role Of Intellectual Capital In Achieving Competitive Advantage - Couverture souple

Gad, Amira

 
9783659484582: The Role Of Intellectual Capital In Achieving Competitive Advantage
Couverture souple
ISBN 10 : 365948458X ISBN 13 : 9783659484582
Editeur : LAP LAMBERT Academic Publishing, 2013

Synopsis

The Organizations now face many challenges in this changeable world through the knowledge based economy through the Globalization. This hyper competition create a need for new tools that help organizations to have competitive Advantage for products they provide in the market . One of the new tools now is the information, is the new weapon that the organization use in this knowledge economy, It's remain of act that there is an awareness age of the other kind of assets called intangible assets which include knowledge, innovations, researches, trademarks, copy rights and customer relation which concerned now as a new source of wealth and more important than tangible assets. These intangible assets considered as the intellectual capital that organization own, the real competition now represented in trying to develop and build intellectual capital through effective use of the assets to achieve and sustain competitive advantage. So, the researcher choose this topic to be studied because every company now through the knowledge based economy want to compete must look to another resources than the traditional one because these last one was available for every one.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The Organizations now face many challenges in this changeable world through the knowledge based economy through the Globalization. This hyper competition create a need for new tools that help organizations to have competitive Advantage for products they provide in the market . One of the new tools now is the information, is the new weapon that the organization use in this knowledge economy, It's remain of act that there is an awareness age of the other kind of assets called intangible assets which include knowledge, innovations, researches, trademarks, copy rights and customer relation which concerned now as a new source of wealth and more important than tangible assets. These intangible assets considered as the intellectual capital that organization own, the real competition now represented in trying to develop and build intellectual capital through effective use of the assets to achieve and sustain competitive advantage. So, the researcher choose this topic to be studied because every company now through the knowledge based economy want to compete must look to another resources than the traditional one because these last one was available for every one.

Biographie de l'auteur

Amira Sayed Muhammed GadElRabeAssistant Lecturer at Business Department, Faculty of Commerce, English Section, Suez Canal University, Ismailia, Egypt.17 July 2010: MSC (Master degree of science) in Business.Faculty of Commerce/ English section,Suez Canal University,Ismailia.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
365948458X
ISBN 13 
9783659484582
Reliure
Broché
Nombre de pages
184
Coordonnées du fabricant
non disponible
Personne responsable
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