Events and Tourism Destination Image - Couverture souple

Guerreiro, Manuela; Valle, Patrícia; Mendes, Júlio

Couverture souple

ISBN 10 : 3659493880 ISBN 13 : 9783659493881

Editeur : LAP LAMBERT Academic Publishing, 2014

Synopsis

Many studies explore the connection between events and destination image, focusing on an isolated event and trying to assess its implications for the image of the host city or destination. Besides exploring both residents’ and tourists’ perspectives - an approach that is usually overlooked in image research - this book focus on an events programme, Allgarve, and not on an isolated event. Allgarve was explicitly conceived with the main purpose of repositioning the image of a well-known tourism destination, the Algarve, in the Southeast of Portugal, trying to differentiate it from similar destinations. Hence, this is as a paradigmatic case for studying the relationship between events and image.

Détails de l'édition

• Éditeur: LAP LAMBERT Academic Publishing
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 3659493880
• ISBN 13: 9783659493881
• Reliure: Broché
• Nombre de pages: 76
• Coordonnées du fabricant: non disponible
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