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Knowledge Management in Customer Relationship Management: Data Mining based Approach - Couverture souple

Desai, Aaditya; Yadav, Sunil; Yadav, Vandana

 
9783659504433: Knowledge Management in Customer Relationship Management: Data Mining based Approach
Couverture souple
ISBN 10 : 3659504432 ISBN 13 : 9783659504433
Editeur : LAP Lambert Academic Publishing, 2014

Synopsis

Knowledge has played a significant role on human activities. Data Mining is the process of knowledge discovery where knowledge is gained by analyzing the data store in very large repositories, which are analyzed from various perspectives and the result is summarized into useful information. Due to the importance of extracting knowledge/information from the large data repositories, data Mining has become a very important part of engineering affecting human life in various spheres directly or indirectly. Data Mining have various applications and these applications have enriched the various fields of human life including business, education, medical, scientific research, etc. Objective of this book is to discuss how the Data Mining technique is helpful in CRM so that necessary conclusion can be derived.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Pursuing PhD from NMIMS University. He is also a post graduate in Engineering and Management from University of Mumbai.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2014
Langue
anglais
ISBN 10 
3659504432
ISBN 13 
9783659504433
Reliure
Broché
Nombre de pages
108
Coordonnées du fabricant
non disponible
Personne responsable
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