Articles liés à EWOM and the 3W's: Who, Why and What

EWOM and the 3W's: Who, Why and What - Couverture souple

Abubakar, A. Mohammed; Ilkan, Mustafa

 
9783659504532: EWOM and the 3W's: Who, Why and What
Couverture souple
ISBN 10 : 365950453X ISBN 13 : 9783659504532
Editeur : LAP LAMBERT Academic Publishing, 2014

Synopsis

Electronic Word-of-Mouth (eWOM) is consider the most trusted and influential source of information for consumers; because consumers like to hear the opinion of others especially those who had experiences with the product and/or service before purchase. Online reviews the power of consumers and uncertainty eliminator. eWOM platforms are your guide to access the right information, at the right time and place.

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Présentation de l'éditeur

Electronic Word-of-Mouth (eWOM) is consider the most trusted and influential source of information for consumers; because consumers like to hear the opinion of others especially those who had experiences with the product and/or service before purchase. Online reviews the power of consumers and uncertainty eliminator. eWOM platforms are your guide to access the right information, at the right time and place.

Biographie de l'auteur

A.Mohammed Abubakar is presently a Senior Research assistant at the School of Computing and Technology. Eastern Mediterranean University, Cyprus. His research interest includes Internet Marketing - Macro/micro organization behavior - e-Learning.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2014
Langue
anglais
ISBN 10 
365950453X
ISBN 13 
9783659504532
Reliure
Broché
Nombre de pages
72
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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