Articles liés à Adventure Tourism: Concept, Segmentation and Promotion

Adventure Tourism: Concept, Segmentation and Promotion - Couverture souple

Thakur, Arun Singh

 
9783659507328: Adventure Tourism: Concept, Segmentation and Promotion
Couverture souple
ISBN 10 : 3659507326 ISBN 13 : 9783659507328
Editeur : LAP LAMBERT Academic Publishing, 2013

Synopsis

Tourism is considered as one of the fastest growing industries world over. Within the industry, adventure tourism has been identified as one of the fastest growing segments, with the number of operators and tourists increasing worldwide. This book concentrates on the study of adventure tourism market segments and the promotional policies adopted for these segments. Segmenting the markets into smaller sub segments is worthwhile for the effective promotional strategies outcomes. This assumption is based upon adventure tourism meeting the general characteristics of a service, which include intangibility, simultaneity of production and consumption, inseparability, and non-standardization. Due to the Himalayan geographical structure of north India there is a great potential for the adventure tourism, but due to some reasons this region is not in the list of many adventure lovers. In present scenario only few destinations are frequently visited by adventure tourists in the region. The present book is divided into seven different chapters in order to give it more structured form and ease to the readers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Tourism is considered as one of the fastest growing industries world over. Within the industry, adventure tourism has been identified as one of the fastest growing segments, with the number of operators and tourists increasing worldwide. This book concentrates on the study of adventure tourism market segments and the promotional policies adopted for these segments. Segmenting the markets into smaller sub segments is worthwhile for the effective promotional strategies outcomes. This assumption is based upon adventure tourism meeting the general characteristics of a service, which include intangibility, simultaneity of production and consumption, inseparability, and non-standardization. Due to the Himalayan geographical structure of north India there is a great potential for the adventure tourism, but due to some reasons this region is not in the list of many adventure lovers. In present scenario only few destinations are frequently visited by adventure tourists in the region. The present book is divided into seven different chapters in order to give it more structured form and ease to the readers.

Biographie de l'auteur

Author holds PhD degree in tourism and working as Assistant Professor in Panjab University, Chandigarh, India. His research and teaching interests focus on the marketing and product development in the field of adventure tourism. He has been instrumental in setting up tourism business incubation center as new tool for teaching at Panjab University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3659507326
ISBN 13 
9783659507328
Reliure
Broché
Nombre de pages
260
Coordonnées du fabricant
non disponible
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