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Generation Z level of eco awareness in Turkey: Are they green consumers? - Couverture souple

Krajina, Anida

 
9783659523984: Generation Z level of eco awareness in Turkey: Are they green consumers?
Couverture souple
ISBN 10 : 3659523984 ISBN 13 : 9783659523984
Editeur : LAP LAMBERT Academic Publishing, 2014

Synopsis

The green marketing and the green consumers are the terms in the heading for the healthier future of human kind. The aim of this work is to provide the insight into the future of green marketing and green consumers among the generation Z in Turkey. The sample is taken from one high school located in Eskisehir in Turkey. There are two parts within, theoretical and practical. Practical part includes quantitative research on mentioned sample and it is the continuation of theoretical part. Theoretical part, on the other hand, overlaps the prospective of green marketing in B2B and green consumers, as part of B2C. All together, they are giving a picture of the projections of the future in this field in Turkey, with pointed out conclusion about potential of green consumers among generation Z, awareness of sustainable issues and suggestions in future education.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The green marketing and the green consumers are the terms in the heading for the healthier future of human kind. The aim of this work is to provide the insight into the future of green marketing and green consumers among the generation Z in Turkey. The sample is taken from one high school located in Eskisehir in Turkey. There are two parts within, theoretical and practical. Practical part includes quantitative research on mentioned sample and it is the continuation of theoretical part. Theoretical part, on the other hand, overlaps the prospective of green marketing in B2B and green consumers, as part of B2C. All together, they are giving a picture of the projections of the future in this field in Turkey, with pointed out conclusion about potential of green consumers among generation Z, awareness of sustainable issues and suggestions in future education.

Biographie de l'auteur

Anida Krajina finished the Bachelor studies at University of Sarajevo in the field of Marketing Management. During the studies was the member of AIESEC student organization, involved in local and international projects. Currently lives and studies the Master degree program in Business Management at Masaryk University in Brno, Czech Republic.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2014
Langue
anglais
ISBN 10 
3659523984
ISBN 13 
9783659523984
Reliure
Broché
Nombre de pages
56
Coordonnées du fabricant
non disponible
Personne responsable
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