Challenges in Adoption of Mobile Banking: in Eastern Rajasthan, India - Couverture souple

Agarwal, Hemant

 
9783659528811: Challenges in Adoption of Mobile Banking: in Eastern Rajasthan, India

Synopsis

Mobile banking, also known as M-Banking, mbanking and SMS Banking, is a term used for performing balance checks, account transactions, payments, credit applications and other banking transactions via a mobile phone. Mobile banking services provide time independence, convenience and promptness to customers, along with cost savings. This research primarily focus on challenges face by the Rural people while adopting themselves for Mobile banking in eastern part of Rajasthan in India.This research describe the main causes of non adoption of the technology as well as the solution and the ways by which mobile banking can be promoted and use as a very active and effective tool for mobile payments, salary and wages payments and money transfer among the rural people.

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