Relationship Building In Retail Setting - Couverture souple

Mohd Noor, Nor Azila

 
9783659536083: Relationship Building In Retail Setting
Couverture souple
ISBN 10 : 3659536083 ISBN 13 : 9783659536083
Editeur : LAP LAMBERT Academic Publishing, 2014

Synopsis

This ground breaking book on retail operations using the relationship marketing approach will open new horizons for retail managers in running their store operations with effectiveness and efficiency. Identifying relationship marketing within the retail domain has been the major contribution of this initiative by the authors. The small time tips at the end of each chapter will make the reading for the retail managers comfortable and easy for application. The authors tried to highlight the importance of understanding the practicing relationship marketing to gain consumer insights and confidence. As the chapters evolved, the readers will start to get into the world of application oriented retailing and will start to comprehend the importance of relationship marketing in retail industry. The authors tried to shed light on applying relationship marketing techniques and approaches in formulating retail strategies, both in the short term as well as long term perspectives. Important day to day retail terms will assist the readers of this book to practice and apply their expertise as successful retail operations managers, while attaining consumers brand loyalty.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This ground breaking book on retail operations using the relationship marketing approach will open new horizons for retail managers in running their store operations with effectiveness and efficiency. Identifying relationship marketing within the retail domain has been the major contribution of this initiative by the authors. The small time tips at the end of each chapter will make the reading for the retail managers comfortable and easy for application. The authors tried to highlight the importance of understanding the practicing relationship marketing to gain consumer insights and confidence. As the chapters evolved, the readers will start to get into the world of application oriented retailing and will start to comprehend the importance of relationship marketing in retail industry. The authors tried to shed light on applying relationship marketing techniques and approaches in formulating retail strategies, both in the short term as well as long term perspectives. Important day to day retail terms will assist the readers of this book to practice and apply their expertise as successful retail operations managers, while attaining consumers brand loyalty.

Biographie de l'auteur

Dr. Nor Azila is an Associate Professor at University Utara Malaysia, Malaysia. Her research interests are in the area of retail strategies and relationship marketing. Dr. Mohammed Tareque Aziz is an assistant professor at BRAC University, Dhaka, Bangladesh. Prior pursuance of his academic career, he served as retail manager in Bangladesh.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2014
Langue
anglais
ISBN 10 
3659536083
ISBN 13 
9783659536083
Reliure
Broché
Nombre de pages
84
Éditeur
Aziz Mohammed Tareque
Coordonnées du fabricant
non disponible
Personne responsable
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