Consumer Behavior Analysis using Data Mining Technique: A Quantitative Approach for Data Mining and its Applications in Selected Business Organizations - Couverture souple

Raorane, Abhijit; Kulkarni, Raja

 
9783659548222: Consumer Behavior Analysis using Data Mining Technique: A Quantitative Approach for Data Mining and its Applications in Selected Business Organizations
Couverture souple
ISBN 10 : 3659548227 ISBN 13 : 9783659548222
Editeur : LAP LAMBERT Academic Publishing, 2014

Synopsis

Various studies on consumer purchasing behaviors have been presented and used in real problems. Data mining techniques are expected to be a more effective tool for analyzing consumer behaviors. However, the data mining method has disadvantages as well as advantages. Therefore, it is important to select appropriate techniques to mine databases. The objective of this work is to know consumer behavior, his psychological condition at the time of purchase and how suitable data mining method apply to improve conventional method. Moreover, in an experiment, association rule is employed to mine rules for trusted customers using sales data in a super market industry.

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Présentation de l'éditeur

Various studies on consumer purchasing behaviors have been presented and used in real problems. Data mining techniques are expected to be a more effective tool for analyzing consumer behaviors. However, the data mining method has disadvantages as well as advantages. Therefore, it is important to select appropriate techniques to mine databases. The objective of this work is to know consumer behavior, his psychological condition at the time of purchase and how suitable data mining method apply to improve conventional method. Moreover, in an experiment, association rule is employed to mine rules for trusted customers using sales data in a super market industry.

Biographie de l'auteur

Mr. Abhijit A. Raorane obtained M.C.M., M,C,A, degree in Computer Application from Shivaji University, Kolhapur, India in 1993. He obtained M. Phil. in 2009 in Data Mining. Mr. Abhijit A. Raorane is presentaly working as a Associate professor and Head, Department of Computer Science, Vivekanand College, Affli. to Shivaji University, Kolhapur,India.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2014
Langue
anglais
ISBN 10 
3659548227
ISBN 13 
9783659548222
Reliure
Broché
Nombre de pages
76
Coordonnées du fabricant
non disponible
Personne responsable
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