Articles liés à Contemporary Private Media's Programs and Gratification...

Contemporary Private Media's Programs and Gratification of Students - Couverture souple

Amin, Salman; Rasheed, Adnan; Umair, Atif

 
9783659579219: Contemporary Private Media's Programs and Gratification of Students
Couverture souple
ISBN 10 : 3659579211 ISBN 13 : 9783659579219
Editeur : LAP LAMBERT Academic Publishing, 2014

Synopsis

The respondents’ perceptions about the private television channels’ political programs on the issues of National and International importance in view of ‘Uses and Gratification model’. Moreover to check respondents’ satisfaction level with the selected private television channels i.e., Geo news, Express News, Dunya News, SAMAA TV and ARY News and their current affairs programs. Data was collected through personal interview techniques (questionnaire) from 320 (160 natural sciences, 160social science) respondents by using purposive sample technique. Respondents are equally selected for the being interviewed from the each departments of natural and social sciences of University of Sargodha. The findings of the study illustrate that the majority of respondents preferred to watch Geo news for seeking information about the issues of national and international importance as compared to other private television channels.

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Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2014
Langue
anglais
ISBN 10 
3659579211
ISBN 13 
9783659579219
Reliure
Broché
Nombre de pages
72
Coordonnées du fabricant
non disponible
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