Articles liés à Growth, Potential and Future Prospects of M-Commerce...

Growth, Potential and Future Prospects of M-Commerce in India: Mobile Commerce - A game changer - Couverture souple

Bathla, Devesh

 
9783659583049: Growth, Potential and Future Prospects of M-Commerce in India: Mobile Commerce - A game changer
Couverture souple
ISBN 10 : 3659583049 ISBN 13 : 9783659583049
Editeur : LAP LAMBERT Academic Publishing, 2014

Synopsis

The purpose of this book is to identify distinctive driving forces of emergence of mobile commerce and find a proper model for studying mobile commerce. It would provide a better understanding of the readiness level of Indians toward use of the mobile commerce and factors affecting the adoption of mobile commerce in India. Based on revised Technology Acceptance model and IDT, this book should help to develop a revised and well suited model to be applicable in mobile commerce context. In order to achieve this purpose, quantitative approach has been taken to survey the “Indian mobile subscribers” and assess the effect of determinants of adoption of mobile commerce applications and services. Implication for managers and academicians are discussed further. Gradually, overall conclusion from empirical data implies that respondents have a favorable intention to use mobile commerce that could guide them to betterment of life.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The purpose of this book is to identify distinctive driving forces of emergence of mobile commerce and find a proper model for studying mobile commerce. It would provide a better understanding of the readiness level of Indians toward use of the mobile commerce and factors affecting the adoption of mobile commerce in India. Based on revised Technology Acceptance model and IDT, this book should help to develop a revised and well suited model to be applicable in mobile commerce context. In order to achieve this purpose, quantitative approach has been taken to survey the “Indian mobile subscribers” and assess the effect of determinants of adoption of mobile commerce applications and services. Implication for managers and academicians are discussed further. Gradually, overall conclusion from empirical data implies that respondents have a favorable intention to use mobile commerce that could guide them to betterment of life.

Biographie de l'auteur

Dr. Devesh Bathla , a professional with rich experience in the field of marketing & technology dedicates this work to his parents Dr. K.L. Bathla and Dr. Rita Bathla who have been a great source of motivation & brother Garv who has been a big support.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2014
Langue
anglais
ISBN 10 
3659583049
ISBN 13 
9783659583049
Reliure
Broché
Nombre de pages
196
Coordonnées du fabricant
non disponible
Personne responsable
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