Packaging Design and Perceived Healthiness: A Case of Processed Food and Beverage Products - Couverture souple

Sabir, Raja Irfan ; Khurshid, Naima ; Shahnawaz, Muhammad

9783659590856: Packaging Design and Perceived Healthiness: A Case of Processed Food and Beverage Products

Couverture souple

ISBN 10 : 3659590851 ISBN 13 : 9783659590856

Editeur : LAP LAMBERT Academic Publishing, 2014

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�diteur: LAP LAMBERT Academic Publishing
Date d'�dition: 2014
Langue: anglais
ISBN 10: 3659590851
ISBN 13: 9783659590856
Reliure: Broch�
Nombre de pages: 92
Coordonn�es du fabricant: non disponible
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Packaging Design and Perceived Healthiness

Raja Irfan Sabir

Edit� par LAP LAMBERT Academic Publishing Aug 2014, 2014

ISBN 10 : 3659590851 ISBN 13 : 9783659590856

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The phenomenal breakthrough in the eating habits of more health-conscious consumers has intensified the competition among manufacturers and marketers of processed food products/ brands. An excellent communication vehicle in marketing is the product's packaging itself. This particular study shall examine the effect of different non-verbal attributes of packaging towards consumers' perception regarding healthiness of processed food products in the category of dairy and beverages. This study is quantitative in nature using field experiment for collecting primary data from the consumers to measure level of rationale and intrigue onto the effect of packaging design attributes onto the perceived healthiness of processed food and beverage products in Pakistan. The findings reveal that amongst Color, Shape, Graphics and Visibility, the most significant package design attribute in terms of the healthiness expectations they create is the 'graphic image'. Therefore 'graphic image' must be taken as a super attribute, as it lets the customer have the perception of what the product must look from inside the packaging, if the image of product itself is on it. 92 pp. Englisch. N� de r�f. du vendeur 9783659590856

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Packaging Design and Perceived Healthiness

Raja Irfan Sabir|Naima Khurshid|Muhammad Shahnawaz

Edit� par LAP LAMBERT Academic Publishing, 2014

ISBN 10 : 3659590851 ISBN 13 : 9783659590856

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Sabir Raja IrfanDr. Raja Irfan Sabir, a Pakistani National, holds a Post Doctoral Diploma in Intellectual Property Management, and, a Doctorate Degree in Integration Innovation Theory & Method.He has published more than sixty Researc. N� de r�f. du vendeur 5167091

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Packaging Design and Perceived Healthiness

Raja Irfan Sabir

Edit� par LAP LAMBERT Academic Publishing Aug 2014, 2014

ISBN 10 : 3659590851 ISBN 13 : 9783659590856

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -The phenomenal breakthrough in the eating habits of more health-conscious consumers has intensified the competition among manufacturers and marketers of processed food products/ brands. An excellent communication vehicle in marketing is the product's packaging itself. This particular study shall examine the effect of different non-verbal attributes of packaging towards consumers' perception regarding healthiness of processed food products in the category of dairy and beverages. This study is quantitative in nature using field experiment for collecting primary data from the consumers to measure level of rationale and intrigue onto the effect of packaging design attributes onto the perceived healthiness of processed food and beverage products in Pakistan. The findings reveal that amongst Color, Shape, Graphics and Visibility, the most significant package design attribute in terms of the healthiness expectations they create is the 'graphic image'. Therefore 'graphic image' must be taken as a super attribute, as it lets the customer have the perception of what the product must look from inside the packaging, if the image of product itself is on it.VDM Verlag, Dudweiler Landstra�e 99, 66123 Saarbr�cken 92 pp. Englisch. N� de r�f. du vendeur 9783659590856

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Packaging Design and Perceived Healthiness : A Case of Processed Food and Beverage Products

Raja Irfan Sabir

Edit� par LAP LAMBERT Academic Publishing

ISBN 10 : 3659590851 ISBN 13 : 9783659590856

Neuf Taschenbuch

impression � la demande

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The phenomenal breakthrough in the eating habits of more health-conscious consumers has intensified the competition among manufacturers and marketers of processed food products/ brands. An excellent communication vehicle in marketing is the product's packaging itself. This particular study shall examine the effect of different non-verbal attributes of packaging towards consumers' perception regarding healthiness of processed food products in the category of dairy and beverages. This study is quantitative in nature using field experiment for collecting primary data from the consumers to measure level of rationale and intrigue onto the effect of packaging design attributes onto the perceived healthiness of processed food and beverage products in Pakistan. The findings reveal that amongst Color, Shape, Graphics and Visibility, the most significant package design attribute in terms of the healthiness expectations they create is the 'graphic image'. Therefore 'graphic image' must be taken as a super attribute, as it lets the customer have the perception of what the product must look from inside the packaging, if the image of product itself is on it. N� de r�f. du vendeur 9783659590856

Contacter le vendeur