Articles liés à Service Brand Credibility and Consumer Loyalty: Study...

Service Brand Credibility and Consumer Loyalty: Study of attitude towards service brand as mediator - Couverture souple

Ahmad, Naveed; Malik, M. Shoukat; Tariq, Muhammad Sulaman

 
9783659598432: Service Brand Credibility and Consumer Loyalty: Study of attitude towards service brand as mediator
Couverture souple
ISBN 10 : 3659598437 ISBN 13 : 9783659598432
Editeur : LAP LAMBERT Academic Publishing, 2014

Synopsis

Service Brand Credibility and consumer loyalty are the most significant factors and attitude plays important role as a mediator to enhance consumer loyalty in service sector. Companies now have to consider credibility for developing brand image. Now, trend has started for transferring credibility in brands by receiving support of different credible sources like brand celebrities. Managers of a firm should consider these factors while crafting brand strategies especially marketing strategy for a brand. They should realize more credible the source is more will be the chance to increase the level of loyalty among consumers for a specific firm. Moreover brand credibility affects consumer loyalty positively and directly. Managers and savvy marketers should focus areas that encourage positive attitude among consumers as more positive attitude creates more loyal consumers for a specific service brand.

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Présentation de l'éditeur

Service Brand Credibility and consumer loyalty are the most significant factors and attitude plays important role as a mediator to enhance consumer loyalty in service sector. Companies now have to consider credibility for developing brand image. Now, trend has started for transferring credibility in brands by receiving support of different credible sources like brand celebrities. Managers of a firm should consider these factors while crafting brand strategies especially marketing strategy for a brand. They should realize more credible the source is more will be the chance to increase the level of loyalty among consumers for a specific firm. Moreover brand credibility affects consumer loyalty positively and directly. Managers and savvy marketers should focus areas that encourage positive attitude among consumers as more positive attitude creates more loyal consumers for a specific service brand.

Biographie de l'auteur

Director Academics at Indus international institute D. G. Khan, Pakistan. Editor in Chief and founder of Advanced Social Humanities and Management journal ISSN: 2345-6752.40 international research publications. Source person in Pakistan for Zainab Arabian society for Multidisciplinary issues (UAE)

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2014
Langue
anglais
ISBN 10 
3659598437
ISBN 13 
9783659598432
Reliure
Broché
Nombre de pages
96
Coordonnées du fabricant
non disponible
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