Customer Satisfaction Perceptive: "Customers Satisfaction Attributes in Service Sector: A Comparative Study between Indain Banks and Insurance" - Couverture souple

Panwar, Upendra Singh

 
9783659635441: Customer Satisfaction Perceptive: "Customers Satisfaction Attributes in Service Sector: A Comparative Study between Indain Banks and Insurance"
Couverture souple
ISBN 10 : 3659635448 ISBN 13 : 9783659635441
Editeur : LAP LAMBERT Academic Publishing, 2014

Synopsis

The present Book endeavors to explore the customer satisfaction attributes in service sector in Banking and Insurance Sector in India. The Book is an exploratory inquiry based on primary data collection from customers of Banks and Insurance. Satisfied customers are the source of achieving the organizational goals and objectives. In today’s competitive business world, customer satisfaction is an essential performance index and basic differentiator of business strategies. So, more the customer satisfaction; more is the business. Commerce always begins and ends with customers and that’s why the customers are treated as the God of the business. Higher the satisfaction level, higher is the sentimental attachment of customers with the specific product/service or provider. So satisfaction helps in making a strong and healthy customer-supplier bonding. Hence, these Book is an attempt to assess the current satisfaction of customers on the basis of demographic variables, as well as attempt has been made to analyze the perception of customers in banking and insurance sector and in between these two sectors.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The present Book endeavors to explore the customer satisfaction attributes in service sector in Banking and Insurance Sector in India. The Book is an exploratory inquiry based on primary data collection from customers of Banks and Insurance. Satisfied customers are the source of achieving the organizational goals and objectives. In today’s competitive business world, customer satisfaction is an essential performance index and basic differentiator of business strategies. So, more the customer satisfaction; more is the business. Commerce always begins and ends with customers and that’s why the customers are treated as the God of the business. Higher the satisfaction level, higher is the sentimental attachment of customers with the specific product/service or provider. So satisfaction helps in making a strong and healthy customer-supplier bonding. Hence, these Book is an attempt to assess the current satisfaction of customers on the basis of demographic variables, as well as attempt has been made to analyze the perception of customers in banking and insurance sector and in between these two sectors.

Biographie de l'auteur

Dr U.S.Panwar has rich experience in Academic& Industry.Graduate in Pharmacy& did MBA beforedoing his PhD.He was selected by ICSSR-NRCT for doing research in Thailand.He has rich experience in R&D,published many papers &Participated in many conference& authored a book on Environmental Studies.He obtained certificate in yoga &Yellow belt in 6 sigma

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2014
Langue
anglais
ISBN 10 
3659635448
ISBN 13 
9783659635441
Reliure
Broché
Nombre de pages
260
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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