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Developing an Internet Marketing Mix Matrix: Using Product Life Cycle (PLC) and Customer Maturity - Couverture souple

Yazdanifard, Rashad

 
9783659661143: Developing an Internet Marketing Mix Matrix: Using Product Life Cycle (PLC) and Customer Maturity
Couverture souple
ISBN 10 : 3659661147 ISBN 13 : 9783659661143
Editeur : LAP LAMBERT Academic Publishing, 2014

Synopsis

The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as the main variable was the main problem and gap in the current literature which this book attempted to fill. Therefore, the purpose of this study was to identify the components of Internet marketing mix and the subcomponents related to them and to establish an Internet marketing mix matrix as a marketing tool. Another aim was to test customer maturity as the effective factor on the structure of the Internet marketing mix. Finally, an examined Internet marketing mix matrix was developed in this research.

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Présentation de l'éditeur

The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as the main variable was the main problem and gap in the current literature which this book attempted to fill. Therefore, the purpose of this study was to identify the components of Internet marketing mix and the subcomponents related to them and to establish an Internet marketing mix matrix as a marketing tool. Another aim was to test customer maturity as the effective factor on the structure of the Internet marketing mix. Finally, an examined Internet marketing mix matrix was developed in this research.

Biographie de l'auteur

RASHAD YAZDANIFARD was born 22 May 1982, he earned his Doctor of Philosophy (Management) from Multimedia University, Malaysia, his Master of Industrial Management from Shahid Beheshti University, Iran, and his Bachelor Degree in Business Administration from Azerbaijan Accounting and Management higher education institute, Iran.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

  • ÉditeurLAP LAMBERT Academic Publishing
  • Date d'édition2014
  • ISBN 10 3659661147
  • ISBN 13 9783659661143
  • ReliureBroché
  • Langueanglais
  • Nombre de pages276
  • Coordonnées du fabricantnon disponible

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Yazdanifard RashadRASHAD YAZDANIFARD was born 22 May 1982, he earned his Doctor of Philosophy (Management) from Multimedia University, Malaysia, his Master of Industrial Management from Shahid Beheshti University, Iran, and his Bache. N° de réf. du vendeur 5171071

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as the main variable was the main problem and gap in the current literature which this book attempted to fill. Therefore, the purpose of this study was to identify the components of Internet marketing mix and the subcomponents related to them and to establish an Internet marketing mix matrix as a marketing tool. Another aim was to test customer maturity as the effective factor on the structure of the Internet marketing mix. Finally, an examined Internet marketing mix matrix was developed in this research. 276 pp. Englisch. N° de réf. du vendeur 9783659661143

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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as the main variable was the main problem and gap in the current literature which this book attempted to fill. Therefore, the purpose of this study was to identify the components of Internet marketing mix and the subcomponents related to them and to establish an Internet marketing mix matrix as a marketing tool. Another aim was to test customer maturity as the effective factor on the structure of the Internet marketing mix. Finally, an examined Internet marketing mix matrix was developed in this research. N° de réf. du vendeur 9783659661143

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -The lack of a practical Internet marketing tool which considers both product and customer dimensions and uses the Internet marketing mix as the main variable was the main problem and gap in the current literature which this book attempted to fill. Therefore, the purpose of this study was to identify the components of Internet marketing mix and the subcomponents related to them and to establish an Internet marketing mix matrix as a marketing tool. Another aim was to test customer maturity as the effective factor on the structure of the Internet marketing mix. Finally, an examined Internet marketing mix matrix was developed in this research.Books on Demand GmbH, Überseering 33, 22297 Hamburg 276 pp. Englisch. N° de réf. du vendeur 9783659661143

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