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Effect of Mass Media Advertisements on Consumer Behavior: Understanding the influence of mass marketing on human psychology and buying behavior - Couverture souple

Hussain, Syed Naufil

 
9783659664328: Effect of Mass Media Advertisements on Consumer Behavior: Understanding the influence of mass marketing on human psychology and buying behavior
Couverture souple
ISBN 10 : 3659664324 ISBN 13 : 9783659664328
Editeur : LAP LAMBERT Academic Publishing, 2014

Synopsis

Mass media and advertisements are becoming more and more influential on its viewers. The impact that they have on the viewers can not be denied. Keeping this in view this literature will try to understand in greater detail that how these impact the buying behavior of the consumer. The impact of mass media advertisements is taken into account in order to understand how it builds the minds of consumers towards liking or disliking a certain product or service.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Syed Naufil Hussain is a MBA with majors in HumanResource Management and Marketing. Prior to thathe has obtained his BBA in Management, is a Lawgraduate, and holds an Associates Degree in SocialSciences. Professionally he has an experience ofworking in both Public and Private Sectororganizations in Pakistan.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2014
Langue
anglais
ISBN 10 
3659664324
ISBN 13 
9783659664328
Reliure
Broché
Nombre de pages
76
Coordonnées du fabricant
non disponible
Personne responsable
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