Synopsis
The main purpose of this report is to find out the attractiveness of packaging in term of impulse product. The aim is to research how packaging influence customer and to find out which elements of packaging are searched by the consumers from a branded ice cream The report contains of six part. In the first part the origin of the report, background, and methodology, objective of the report and literature review will be placed. In the second part the reader will have some idea of ice cream industry and its basic characteristic. Here the reader also find the competitive level of this industry. In the next part company profile and information about igloo has been placed. In this part SWOT analyses of Igloo, their marketing mix, mission vision and packaging information has described.
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The implementation of packaging as brand driver
Edité par
LAP LAMBERT Academic Publishing Jan 2015, 2015
ISBN 10 : 3659672548
ISBN 13 : 9783659672545
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The main purpose of this report is to find out the attractiveness of packaging in term of impulse product. The aim is to research how packaging influence customer and to find out which elements of packaging are searched by the consumers from a branded ice cream The report contains of six part. In the first part the origin of the report, background, and methodology, objective of the report and literature review will be placed. In the second part the reader will have some idea of ice cream industry and its basic characteristic. Here the reader also find the competitive level of this industry. In the next part company profile and information about igloo has been placed. In this part SWOT analyses of Igloo, their marketing mix, mission vision and packaging information has described. 120 pp. Englisch. N° de réf. du vendeur 9783659672545
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The implementation of packaging as brand driver
Edité par
LAP LAMBERT Academic Publishing, 2015
ISBN 10 : 3659672548
ISBN 13 : 9783659672545
Neuf
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Vendeur : moluna, Greven, Allemagne
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Kartoniert / Broschiert. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Mahmud Abdur Rahman AlAbdur Rahman Al Mahmud was born in 1991, Dhaka, Bangladesh. He completed his bachelor degree in Business Administration, major in marketing, from Jahangirnagar University, Bangladesh. He has two articles related. N° de réf. du vendeur 13111502
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The implementation of packaging as brand driver
Edité par
LAP LAMBERT Academic Publishing Jan 2015, 2015
ISBN 10 : 3659672548
ISBN 13 : 9783659672545
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -The main purpose of this report is to find out the attractiveness of packaging in term of impulse product. The aim is to research how packaging influence customer and to find out which elements of packaging are searched by the consumers from a branded ice cream The report contains of six part. In the first part the origin of the report, background, and methodology, objective of the report and literature review will be placed. In the second part the reader will have some idea of ice cream industry and its basic characteristic. Here the reader also find the competitive level of this industry. In the next part company profile and information about igloo has been placed. In this part SWOT analyses of Igloo, their marketing mix, mission vision and packaging information has described.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 120 pp. Englisch. N° de réf. du vendeur 9783659672545
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The implementation of packaging as brand driver : A study in case of ice-cream
Edité par
LAP LAMBERT Academic Publishing, 2015
ISBN 10 : 3659672548
ISBN 13 : 9783659672545
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The main purpose of this report is to find out the attractiveness of packaging in term of impulse product. The aim is to research how packaging influence customer and to find out which elements of packaging are searched by the consumers from a branded ice cream The report contains of six part. In the first part the origin of the report, background, and methodology, objective of the report and literature review will be placed. In the second part the reader will have some idea of ice cream industry and its basic characteristic. Here the reader also find the competitive level of this industry. In the next part company profile and information about igloo has been placed. In this part SWOT analyses of Igloo, their marketing mix, mission vision and packaging information has described. N° de réf. du vendeur 9783659672545
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The implementation of packaging as brand driver | A study in case of ice-cream
Edité par
LAP LAMBERT Academic Publishing, 2015
ISBN 10 : 3659672548
ISBN 13 : 9783659672545
Neuf
Taschenbuch
Vendeur : preigu, Osnabrück, Allemagne
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Taschenbuch. Etat : Neu. The implementation of packaging as brand driver | A study in case of ice-cream | Abdur Rahman Al Mahmud | Taschenbuch | 120 S. | Englisch | 2015 | LAP LAMBERT Academic Publishing | EAN 9783659672545 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 104900139
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The implementation of packaging as brand driver: A study in case of ice-cream
Edité par
LAP LAMBERT Academic Publishing, 2015
ISBN 10 : 3659672548
ISBN 13 : 9783659672545
Neuf
paperback
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
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paperback. Etat : New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book. N° de réf. du vendeur ERICA82936596725486
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