The model of marketing communications in business-to-business markets: Marketing communications effectiveness - Couverture souple
Synopsis
The monograph covers basic topics of marketing communications through the prism of relevance for the Slovenian market. The monograph provides with information and an overview of marketing communications and introduces the topic of integrated marketing communications, which is the basis for everything that follows. Advertising, public relations, sales promotion, personal selling and direct marketing are the tools of marketing communication. With their optimal combination can represent the offer of an organization, create public image and gaining new users of products and services. The monograph in this attempt tries to cover the news, trends and themes in the changing environment. So substantively covers marketing communication, communication process, public relations, goals and social network for business, strategic and creative development of marketing communications programs, and the role of new media in marketing communications like social media. The monograph also explains the relationship between marketing communications effectiveness and the company performance.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Bruno Završnik is Professor of Marketing in the Faculty of Economics and Business, University of Maribor. His research interests include empirical and theoretical issues in B2B marketing communications, fashion marketing, business negotiations, retailing, purchasing and supply chain management.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The model of marketing communications in business-to-business markets
Edité par
LAP LAMBERT Academic Publishing Feb 2015, 2015
ISBN 10 : 3659680753
ISBN 13 : 9783659680755
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The monograph covers basic topics of marketing communications through the prism of relevance for the Slovenian market. The monograph provides with information and an overview of marketing communications and introduces the topic of integrated marketing communications, which is the basis for everything that follows. Advertising, public relations, sales promotion, personal selling and direct marketing are the tools of marketing communication. With their optimal combination can represent the offer of an organization, create public image and gaining new users of products and services. The monograph in this attempt tries to cover the news, trends and themes in the changing environment. So substantively covers marketing communication, communication process, public relations, goals and social network for business, strategic and creative development of marketing communications programs, and the role of new media in marketing communications like social media. The monograph also explains the relationship between marketing communications effectiveness and the company performance. 72 pp. Englisch. N° de réf. du vendeur 9783659680755
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The model of marketing communications in business-to-business markets
Edité par
LAP LAMBERT Academic Publishing, 2015
ISBN 10 : 3659680753
ISBN 13 : 9783659680755
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
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Etat : New. N° de réf. du vendeur 13957149
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The model of marketing communications in business-to-business markets
Edité par
LAP LAMBERT Academic Publishing Feb 2015, 2015
ISBN 10 : 3659680753
ISBN 13 : 9783659680755
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware -The monograph covers basic topics of marketing communications through the prism of relevance for the Slovenian market. The monograph provides with information and an overview of marketing communications and introduces the topic of integrated marketing communications, which is the basis for everything that follows. Advertising, public relations, sales promotion, personal selling and direct marketing are the tools of marketing communication. With their optimal combination can represent the offer of an organization, create public image and gaining new users of products and services. The monograph in this attempt tries to cover the news, trends and themes in the changing environment. So substantively covers marketing communication, communication process, public relations, goals and social network for business, strategic and creative development of marketing communications programs, and the role of new media in marketing communications like social media. The monograph also explains the relationship between marketing communications effectiveness and the company performance.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch. N° de réf. du vendeur 9783659680755
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The model of marketing communications in business-to-business markets : Marketing communications effectiveness
Edité par
LAP LAMBERT Academic Publishing, 2015
ISBN 10 : 3659680753
ISBN 13 : 9783659680755
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The monograph covers basic topics of marketing communications through the prism of relevance for the Slovenian market. The monograph provides with information and an overview of marketing communications and introduces the topic of integrated marketing communications, which is the basis for everything that follows. Advertising, public relations, sales promotion, personal selling and direct marketing are the tools of marketing communication. With their optimal combination can represent the offer of an organization, create public image and gaining new users of products and services. The monograph in this attempt tries to cover the news, trends and themes in the changing environment. So substantively covers marketing communication, communication process, public relations, goals and social network for business, strategic and creative development of marketing communications programs, and the role of new media in marketing communications like social media. The monograph also explains the relationship between marketing communications effectiveness and the company performance. N° de réf. du vendeur 9783659680755
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EUR 23,90
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EUR 60,63
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The model of marketing communications in business-to-business markets | Marketing communications effectiveness
Edité par
LAP LAMBERT Academic Publishing, 2015
ISBN 10 : 3659680753
ISBN 13 : 9783659680755
Neuf
Taschenbuch
Vendeur : preigu, Osnabrück, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. The model of marketing communications in business-to-business markets | Marketing communications effectiveness | Bruno Zavr¿nik (u. a.) | Taschenbuch | 72 S. | Englisch | 2015 | LAP LAMBERT Academic Publishing | EAN 9783659680755 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. N° de réf. du vendeur 104894814
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