Consumer Brand Preference For Consumer Durable Goods - Couverture souple

Hasan, Aamir

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ISBN 10 : 3659692107 ISBN 13 : 9783659692109

Editeur : LAP LAMBERT Academic Publishing, 2015

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Consumer behaviourble changes make “Yesterday’s luxuries are today’s necessaries”. India is emerging as an attractive market for consumer durables. But the vibrant environmental factors and fierce competition is making it imperative to understand the dynamics of consumer durable market. Market survival depends on consumer satisfaction. Consumer satisfaction depends on their perception and brand preference of particular brand. 6 brands of consumer durables are available in the study area. The study would bring to light which consumer durable brand is most preferred by the consumers and why chose a particular consumer durable brand. Adopting a convenience sampling technique, 350 respondents of socio economic class (SEC A, B & C) were chosen among the consumer durable goods users in Lucknow City, randomly selected during the month of January and February 2014. The responses were analyzed through chi-square test and Garrett score with the help of SPSS-17.The paper has found that quality, technological innovations and multitude of brands across price points for price sensitive consumers are the three dominant factors which influence the consumer preference for consumer durable brands.

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� propos de l'auteur

Professor Aamir Hasan, is a faculty at Anuna Education Networks,Lucknow.He served for over 8 years in corporates and start ups before he switched over to the academia. He is a post graduate diploma in retail management from Jaipuria Institute of Management,Lucknow and had LLB degree from Lucknow university and is UGC(NET) qualified in Management.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: LAP LAMBERT Academic Publishing
Date d'�dition: 2015
Langue: anglais
ISBN 10: 3659692107
ISBN 13: 9783659692109
Reliure: Broch�
Nombre de pages: 64
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Consumer Brand Preference For Consumer Durable Goods

Aamir Hasan

Edit� par LAP Lambert Academic Publishing Mai 2015, 2015

ISBN 10 : 3659692107 ISBN 13 : 9783659692109

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Consumer behaviourble changes make 'Yesterday's luxuries are today's necessaries'. India is emerging as an attractive market for consumer durables. But the vibrant environmental factors and fierce competition is making it imperative to understand the dynamics of consumer durable market. Market survival depends on consumer satisfaction. Consumer satisfaction depends on their perception and brand preference of particular brand. 6 brands of consumer durables are available in the study area. The study would bring to light which consumer durable brand is most preferred by the consumers and why chose a particular consumer durable brand. Adopting a convenience sampling technique, 350 respondents of socio economic class (SEC A, B & C) were chosen among the consumer durable goods users in Lucknow City, randomly selected during the month of January and February 2014. The responses were analyzed through chi-square test and Garrett score with the help of SPSS-17.The paper has found that quality, technological innovations and multitude of brands across price points for price sensitive consumers are the three dominant factors which influence the consumer preference for consumer durable brands. 64 pp. Englisch. N� de r�f. du vendeur 9783659692109

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Consumer Brand Preference For Consumer Durable Goods

Aamir Hasan

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Consumer Brand Preference For Consumer Durable Goods

Aamir Hasan

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Hasan AamirProfessor Aamir Hasan, is a faculty at Anuna Education Networks,Lucknow.He served for over 8 years in corporates and start ups before he switched over to the academia. He is a post graduate diploma in retail management fro. N� de r�f. du vendeur 158123376

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Consumer Brand Preference For Consumer Durable Goods

Aamir Hasan

Edit� par LAP LAMBERT Academic Publishing Mai 2015, 2015

ISBN 10 : 3659692107 ISBN 13 : 9783659692109

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Consumer behaviourble changes make �Yesterday�s luxuries are today�s necessaries�. India is emerging as an attractive market for consumer durables. But the vibrant environmental factors and fierce competition is making it imperative to understand the dynamics of consumer durable market. Market survival depends on consumer satisfaction. Consumer satisfaction depends on their perception and brand preference of particular brand. 6 brands of consumer durables are available in the study area. The study would bring to light which consumer durable brand is most preferred by the consumers and why chose a particular consumer durable brand. Adopting a convenience sampling technique, 350 respondents of socio economic class (SEC A, B & C) were chosen among the consumer durable goods users in Lucknow City, randomly selected during the month of January and February 2014. The responses were analyzed through chi-square test and Garrett score with the help of SPSS-17.The paper has found that quality, technological innovations and multitude of brands across price points for price sensitive consumers are the three dominant factors which influence the consumer preference for consumer durable brands.VDM Verlag, Dudweiler Landstra�e 99, 66123 Saarbr�cken 64 pp. Englisch. N� de r�f. du vendeur 9783659692109

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Consumer Brand Preference For Consumer Durable Goods

Aamir Hasan

Edit� par LAP LAMBERT Academic Publishing, 2015

ISBN 10 : 3659692107 ISBN 13 : 9783659692109

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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Consumer behaviourble changes make 'Yesterday's luxuries are today's necessaries'. India is emerging as an attractive market for consumer durables. But the vibrant environmental factors and fierce competition is making it imperative to understand the dynamics of consumer durable market. Market survival depends on consumer satisfaction. Consumer satisfaction depends on their perception and brand preference of particular brand. 6 brands of consumer durables are available in the study area. The study would bring to light which consumer durable brand is most preferred by the consumers and why chose a particular consumer durable brand. Adopting a convenience sampling technique, 350 respondents of socio economic class (SEC A, B & C) were chosen among the consumer durable goods users in Lucknow City, randomly selected during the month of January and February 2014. The responses were analyzed through chi-square test and Garrett score with the help of SPSS-17.The paper has found that quality, technological innovations and multitude of brands across price points for price sensitive consumers are the three dominant factors which influence the consumer preference for consumer durable brands. N� de r�f. du vendeur 9783659692109

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