Description du livre PAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N� de r�f. du vendeur L0-9783659711930

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Assessing the Relative Performance of Online Advertising Media

Ribeiro Alves Tomas|

Edit� par LAP Lambert Academic Publishing 2015-05 (2015)

ISBN 10 : 3659711934 ISBN 13 : 9783659711930

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Description du livre PF. Etat : New. N� de r�f. du vendeur 6666-IUK-9783659711930

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Assessing the Relative Performance of Online Advertising Media

Tom�s Ribeiro Alves

Edit� par LAP LAMBERT Academic Publishing Mai 2015 (2015)

ISBN 10 : 3659711934 ISBN 13 : 9783659711930

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Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Online marketing campaigns are the big trend in today's advertising world. The obvious advantages of online ad media - low costs, multiple tracking options and better segmentation -, are forcing marketing managers to re-allocate big portions of their advertisement budgets from traditional offline marketing media to online ad campaigns. Several digital communication channels are suitable for online advertising, each serving different communication goals - awareness, engagement, traffic generation, lead generation and sales conversion - according to the overall brand strategy. Yet, which channel or mix of channels should advertisers or marketing agencies employ in order to best achieve its communication goals is something that still remains highly unclear. This is particularly true for advertising markets outside the USA. 108 pp. Englisch. N� de r�f. du vendeur 9783659711930

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Assessing the Relative Performance of Online Advertising Media : Online Multi-Channel Performance

Tom�s Ribeiro Alves

Edit� par LAP LAMBERT Academic Publishing (2015)

ISBN 10 : 3659711934 ISBN 13 : 9783659711930

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AHA-BUCH GmbH
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Description du livre Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Online marketing campaigns are the big trend in today's advertising world. The obvious advantages of online ad media - low costs, multiple tracking options and better segmentation -, are forcing marketing managers to re-allocate big portions of their advertisement budgets from traditional offline marketing media to online ad campaigns. Several digital communication channels are suitable for online advertising, each serving different communication goals - awareness, engagement, traffic generation, lead generation and sales conversion - according to the overall brand strategy. Yet, which channel or mix of channels should advertisers or marketing agencies employ in order to best achieve its communication goals is something that still remains highly unclear. This is particularly true for advertising markets outside the USA. N� de r�f. du vendeur 9783659711930

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Assessing the Relative Performance of Online Advertising Media

Ribeiro Alves Tomas

Edit� par LAP Lambert Academic Publishing (2015)

ISBN 10 : 3659711934 ISBN 13 : 9783659711930

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PBShop.store UK
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Description du livre PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N� de r�f. du vendeur L0-9783659711930

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