Digital Campaigns - Couverture souple

Gwajime, Sachia Victor; Terna, Terhemen Silas; Bem, Dooshima Stephanie

Couverture souple

ISBN 10 : 3659713015 ISBN 13 : 9783659713019

Editeur : LAP Lambert Academic Publishing, 2024

Synopsis

Digital campaigns have revolutionized political discourse in Africa, particularly during elections, by enhancing citizen engagement through social media platforms. This book examines how tools like Twitter and Facebook facilitate direct communication between voters and political figures, exemplified by movements such as #EndSARS in Nigeria. Digital media not only mobilizes voters but also empowers smaller parties lacking traditional campaign resources, as seen in the 2023 Nigerian elections. However, challenges like misinformation and internet shutdowns threaten democratic processes. The study found that digital campaigns are reshaping Africa's political landscape, fostering a more engaged electorate and redefining political participation in an evolving digital environment. The study recommended that continued research is essential to understand their implications for democracy and governance across the continent.

Détails de l'édition

• Éditeur: LAP Lambert Academic Publishing
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 3659713015
• ISBN 13: 9783659713019
• Reliure: Broché
• Nombre de pages: 92
• Coordonnées du fabricant: non disponible
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