Consumer Preference Towards Buying of Processed Small Millets Products - Couverture souple

Angles, S.; Madhumathi, K.

 
9783659715297: Consumer Preference Towards Buying of Processed Small Millets Products
Couverture souple
ISBN 10 : 3659715298 ISBN 13 : 9783659715297
Editeur : LAP LAMBERT Academic Publishing, 2015

Synopsis

The minor millets consumption has been in practice since the Harappan period in India. At present again minor millets preferences is gaining momentum because of its valuable properties. The Millets are nutritious compared to rice and wheat and these millets release sugar slowly in the blood and also diminish the glucose absorption. These properties of the minor millets made the present consumers attracted towards the consumption of minor millets. The Consumer behavior as an area for exploration has always been interesting and important as one has to deal with rapidly changing consumers’ taste and preferences, perception, attributes etc. The prime objective of any organization is to achieve a satisfied customer in order to remain in business. The various variables concerning the behavior of customer have strength which can be used as the basis for formulating market strategies. For the peoples those who involve in production, processing, marketing, Export trade and research of small millet and its processed products, this book is designed and will be highly useful.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The minor millets consumption has been in practice since the Harappan period in India. At present again minor millets preferences is gaining momentum because of its valuable properties. The Millets are nutritious compared to rice and wheat and these millets release sugar slowly in the blood and also diminish the glucose absorption. These properties of the minor millets made the present consumers attracted towards the consumption of minor millets. The Consumer behavior as an area for exploration has always been interesting and important as one has to deal with rapidly changing consumers’ taste and preferences, perception, attributes etc. The prime objective of any organization is to achieve a satisfied customer in order to remain in business. The various variables concerning the behavior of customer have strength which can be used as the basis for formulating market strategies. For the peoples those who involve in production, processing, marketing, Export trade and research of small millet and its processed products, this book is designed and will be highly useful.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2015
Langue
anglais
ISBN 10 
3659715298
ISBN 13 
9783659715297
Reliure
Broché
Nombre de pages
80
Coordonnées du fabricant
non disponible
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