Articles liés à The Development of Theme Hotels in China: Hotel Environment...

The Development of Theme Hotels in China: Hotel Environment and Customer Expectations - Couverture souple

Yue, Wang; Geetha, Smitha

 
9783659755583: The Development of Theme Hotels in China: Hotel Environment and Customer Expectations
Couverture souple
ISBN 10 : 3659755583 ISBN 13 : 9783659755583
Editeur : LAP LAMBERT Academic Publishing, 2015

Synopsis

Theme Hotel is based on a particular theme to reflect the hotel’s architectural and decorative arts along with the specific cultural atmosphere, to let customers obtain the unique cultural experience. After Chinese economic reform, the hotel market in China has gradually mature. Therefore, Hotel industry competition has become increasingly fierce. Customers’ eager to try new things and to experience diverse culture or life style.Theme hotel gives customers memorable and valuable experience, is a key to business success. This research beginning with an overview of theme hotel then discusses types and characteristics of theme hotel in order to find out which type of theme hotel in China is easy to success. This study explains about the status and find out the current problems that have hindered the success of China's theme hotel development in order to identify the future development trend, vision, seizing the good opportunity of development with the ultimate goal of building a world-famous theme hotel industry in China.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2015
Langue
anglais
ISBN 10 
3659755583
ISBN 13 
9783659755583
Reliure
Broché
Nombre de pages
64
Coordonnées du fabricant
non disponible
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