Articles liés à Intercultural Marketing and Communication:: An Implementatio...

Intercultural Marketing and Communication:: An Implementation on Housing in Turkey, Czech Republic and Russia - Couverture souple

Ozdemir, Maia

 
9783659759673: Intercultural Marketing and Communication:: An Implementation on Housing in Turkey, Czech Republic and Russia
Couverture souple
ISBN 10 : 3659759678 ISBN 13 : 9783659759673
Editeur : LAP LAMBERT Academic Publishing, 2015

Synopsis

We live in Globalisation Age in a globalised world. Our living environment consists of a mixture of different cultures, habits, customs and values. Sometimes we may feel disturbance sometimes not. It is a living organism like a forest, continuously growing and adapting to different needs of all its inhabitants. Residential space is one of the most vulnerable to cultural changes aspects of the human life. We must know the cultural differences and learn to live together. The current research investigates housing preferences of people from three different cultural groups.

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Présentation de l'éditeur

We live in Globalisation Age in a globalised world. Our living environment consists of a mixture of different cultures, habits, customs and values. Sometimes we may feel disturbance sometimes not. It is a living organism like a forest, continuously growing and adapting to different needs of all its inhabitants. Residential space is one of the most vulnerable to cultural changes aspects of the human life. We must know the cultural differences and learn to live together. The current research investigates housing preferences of people from three different cultural groups.

Biographie de l'auteur

Maia Ozdemir was born in Moscow in 1976, she moved to Turkey in 1996.She has completed her work in Tomas Bata University and was awarded by Ph.D. title in 2015. Her research interests are centered around the psychological aspect of consumer behavior. Unconscious Marketing and Neuromarketing are among the nearest research plans.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2015
Langue
anglais
ISBN 10 
3659759678
ISBN 13 
9783659759673
Reliure
Broché
Nombre de pages
216
Coordonnées du fabricant
non disponible
Personne responsable
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