Articles liés à Factors Influence Customer Satisfaction towards Occupancy...

Factors Influence Customer Satisfaction towards Occupancy Rate - Couverture souple

The, Angelina; Geetha, Smitha

 
9783659766886: Factors Influence Customer Satisfaction towards Occupancy Rate
Couverture souple
ISBN 10 : 3659766887 ISBN 13 : 9783659766886
Editeur : LAP LAMBERT Academic Publishing, 2015

Synopsis

This research focused on factors that impact customer satisfaction in relation with occupancy rate. It examined the three possible factors affect customer satisfaction that is service quality, price fairness and atmosphere. This study is important for hospitality establishments as it provides an overall idea of the importance of customer satisfaction towards occupancy rate because some establishments have not yet discovered their competitive advantages over other establishments in the same standard quality. The results that are aimed by the researcher was gained by distributing questionnaires only focusing to respondents that have stayed in Sunway Resort Hotel & Spa, because the researcher have chosen this particular hotel to be studied in this research. This work has contributed to new knowledge in hospitality industry, especially in customer satisfaction study, as it proved by the results that there is relationship between the factors of customer satisfaction and occupancy rate.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This research focused on factors that impact customer satisfaction in relation with occupancy rate. It examined the three possible factors affect customer satisfaction that is service quality, price fairness and atmosphere. This study is important for hospitality establishments as it provides an overall idea of the importance of customer satisfaction towards occupancy rate because some establishments have not yet discovered their competitive advantages over other establishments in the same standard quality. The results that are aimed by the researcher was gained by distributing questionnaires only focusing to respondents that have stayed in Sunway Resort Hotel & Spa, because the researcher have chosen this particular hotel to be studied in this research. This work has contributed to new knowledge in hospitality industry, especially in customer satisfaction study, as it proved by the results that there is relationship between the factors of customer satisfaction and occupancy rate.

Biographie de l'auteur

Angelina The, Bachelor of International Hospitality Management(HONS), Taylor's University, Malaysia.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2015
Langue
anglais
ISBN 10 
3659766887
ISBN 13 
9783659766886
Reliure
Broché
Nombre de pages
96
Coordonnées du fabricant
non disponible
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