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Estimation of Demand for Fertilizers – A Case Firm Approach: Market Potential Estimation - Couverture souple

Thangarasu, Samsai; Salem Devarajan, Sivakumar; Chellappan, Velavan

 
9783659770722: Estimation of Demand for Fertilizers – A Case Firm Approach: Market Potential Estimation

Synopsis

This book deals with estimation of demand for fertilizer and market share of different companies products in the study area. It gives an idea about brand preference, factors influencing purchase of brands and awareness and adoption of different fertilizers by the farmers.It also highlights the brand preferred by dealers and estimation of market potential for fertilizers. This book is highly useful to the market researcher and learners.

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Présentation de l'éditeur

This book deals with estimation of demand for fertilizer and market share of different companies products in the study area. It gives an idea about brand preference, factors influencing purchase of brands and awareness and adoption of different fertilizers by the farmers.It also highlights the brand preferred by dealers and estimation of market potential for fertilizers. This book is highly useful to the market researcher and learners.

Biographie de l'auteur

Dr.T.Samsai, is currently working as Assistant Professor in the Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India. The author has ten years of experience in teaching and research in the field of Agricultural Marketing and Supply Chain management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.