Articles liés à Customer satisfaction for Banking Services - A comparative...

Customer satisfaction for Banking Services - A comparative Analysis - Couverture souple

Singh, Surabhi; Arora, Renu

 
9783659774140: Customer satisfaction for Banking Services - A comparative Analysis
Couverture souple
ISBN 10 : 3659774146 ISBN 13 : 9783659774140
Editeur : LAP LAMBERT Academic Publishing, 2015

Synopsis

The advent of new forms of technology had created highly competitive market conditions for banks. Therefore, it becomes crucial for service providers to meet or exceed the target customers’ satisfaction with quality of services expected by them. Hence, the present research was planned with the specific objectives - to study various aspects of services provided by the public, private and foreign banks and access of customers to these services, to analyze the constituent factors affecting customer satisfaction with the quality of services provided by the banks and to determine and compare the extent of customer’s satisfaction with quality of banking services on the basis of different constituent factors. The present study was conducted in public sector, private sector and foreign banks of Delhi. The analysis of data pertaining to age of respondents revealed that it ranged from 20 to 80 years. Analysis indicated that youth were switching more to private and foreign banks in comparison to public sector banks. Majority of the respondents were males in all the three categories of banks.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The advent of new forms of technology had created highly competitive market conditions for banks. Therefore, it becomes crucial for service providers to meet or exceed the target customers’ satisfaction with quality of services expected by them. Hence, the present research was planned with the specific objectives - to study various aspects of services provided by the public, private and foreign banks and access of customers to these services, to analyze the constituent factors affecting customer satisfaction with the quality of services provided by the banks and to determine and compare the extent of customer’s satisfaction with quality of banking services on the basis of different constituent factors. The present study was conducted in public sector, private sector and foreign banks of Delhi. The analysis of data pertaining to age of respondents revealed that it ranged from 20 to 80 years. Analysis indicated that youth were switching more to private and foreign banks in comparison to public sector banks. Majority of the respondents were males in all the three categories of banks.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2015
Langue
anglais
ISBN 10 
3659774146
ISBN 13 
9783659774140
Reliure
Broché
Nombre de pages
164
Coordonnées du fabricant
non disponible
Personne responsable
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