New Generation Banking: An Approach towards Service Quality and Consumer Satisfaction - Couverture souple

Jha, Dilip Kumar

Couverture souple

ISBN 10 : 3659779415 ISBN 13 : 9783659779411

Editeur : LAP LAMBERT Academic Publishing, 2015

Synopsis

According to recent trends, it is well recognized that the competition in Indian banking industry is going to be intense day by day. Now, to beat one another, service provider’s viz. public sector, private sector and foreign banks launches new kind of technological applications into banking services in every coming day. In this situation, expectations rise and customers become more inclined towards the quality of service aspects. Thus, now it is clear that, it is the service quality that differentiates the best banking, in the days to come, out of the average one. In this regard, this book provides a clear understanding about the various dimensions of the awareness and satisfaction level of customers with regard to the services provided by public sector, private sector and foreign banks in India. The analysis provide valuable insights and generated theoretical implications as well as practical implications in every field, where the stiff competition exist in the market. It has managerial implication for marketing management practices.

Détails de l'édition

• Éditeur: LAP LAMBERT Academic Publishing
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 3659779415
• ISBN 13: 9783659779411
• Reliure: Broché
• Nombre de pages: 56
• Coordonnées du fabricant: non disponible
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