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Marketing Strategies that Influence Student Choice of College School: A Study of High School Students from Public and Private Schools in Bocaue, Bulacan - Couverture souple

Divino, Faith Joy B.; Dela Cruz, Marc Edison; Nicolas, Nerilyn

 
9783659780905: Marketing Strategies that Influence Student Choice of College School: A Study of High School Students from Public and Private Schools in Bocaue, Bulacan
Couverture souple
ISBN 10 : 3659780901 ISBN 13 : 9783659780905
Editeur : LAP LAMBERT Academic Publishing, 2015

Synopsis

All organizations develop various types of marketing strategies to attract prospective students. Such role enhances the ability of the school to establish close and collaborative relationships with current students also termed as higher retention, as well as with prospective students also known as better recruitment With these statement, the researchers aim to identify the marketing strategies that influence student choice of college school and consequently propose an effective marketing plan. Descriptive-Comparative design was utilized in this study. Through the aid of cluster sampling, the total respondents were 300 graduating high school students from public school and 300 from private schools in Bocaue, Bulacan. A self-made instrument was used and it was subjected to content validation by the Dean of the college and the adviser of the researchers. Moreover, the instrument obtained a Cronbachs Alpha coefficient value of 0.98 with a standard deviation of 31.86 for its internal consistency.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

All organizations develop various types of marketing strategies to attract prospective students. Such role enhances the ability of the school to establish close and collaborative relationships with current students also termed as higher retention, as well as with prospective students also known as better recruitment With these statement, the researchers aim to identify the marketing strategies that influence student choice of college school and consequently propose an effective marketing plan. Descriptive-Comparative design was utilized in this study. Through the aid of cluster sampling, the total respondents were 300 graduating high school students from public school and 300 from private schools in Bocaue, Bulacan. A self-made instrument was used and it was subjected to content validation by the Dean of the college and the adviser of the researchers. Moreover, the instrument obtained a Cronbachs Alpha coefficient value of 0.98 with a standard deviation of 31.86 for its internal consistency.

Biographie de l'auteur

Faith Joy B. Divino is a Business Administration student major in Marketing Management at Dr. Yanga’s Colleges Inc. (2015-2016). She is a consistent Dean’s List in College and graduated as Salutatorian in her High School. She is fascinated in doing researches about different Marketing Strategies that will help different organization.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2015
Langue
anglais
ISBN 10 
3659780901
ISBN 13 
9783659780905
Reliure
Broché
Nombre de pages
104
Coordonnées du fabricant
non disponible
Personne responsable
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