Articles liés à A study on Customer preference for the private brands...

A study on Customer preference for the private brands of Big Bazaar - Couverture souple

Bhai P. S., Lekshmi

 
9783659798993: A study on Customer preference for the private brands of Big Bazaar
Couverture souple
ISBN 10 : 3659798991 ISBN 13 : 9783659798993
Editeur : LAP LAMBERT Academic Publishing, 2015

Synopsis

A consumer preference explains how a consumer ranks a collection of goods or services or prefers one collection over another. This definition assumes that consumers rank goods or services by the amount of satisfaction, or utility, afforded. Consumer preference theory does not take the consumer's income, good or service's price, or the consumer's ability to purchase the product or service. A store’s own brand products include all merchandise sold under a retail store’s private label. That label can be the store’s own name or a name created exclusively by that store. Private label are products manufactured for sale under a specific retailers brand. These brands also known as own brands.The study is conducted to find out the customer preferences for the own brands of big bazaar. There are wide of product varieties in the own brands of big bazaar. They provide various offers for own brands. It also helps to find the factors which influence the customer preferences to the own brands of big bazaar.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

A consumer preference explains how a consumer ranks a collection of goods or services or prefers one collection over another. This definition assumes that consumers rank goods or services by the amount of satisfaction, or utility, afforded. Consumer preference theory does not take the consumer's income, good or service's price, or the consumer's ability to purchase the product or service. A store’s own brand products include all merchandise sold under a retail store’s private label. That label can be the store’s own name or a name created exclusively by that store. Private label are products manufactured for sale under a specific retailers brand. These brands also known as own brands.The study is conducted to find out the customer preferences for the own brands of big bazaar. There are wide of product varieties in the own brands of big bazaar. They provide various offers for own brands. It also helps to find the factors which influence the customer preferences to the own brands of big bazaar.

Biographie de l'auteur

Dr.Lekshmi Bhai P S is an alumnus of IMK,Kerala University, Trivandrum with 5 years of experience in teaching and research. She holds Bachelors Degree in Commerce and Masters Degree in Business Administration. Completed her M.Phil and PhD from Mahatma Gandhi University, Kottayam. Now working as Assistant Professor in Adi Shankara B-School, Kalady.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2015
Langue
anglais
ISBN 10 
3659798991
ISBN 13 
9783659798993
Reliure
Broché
Nombre de pages
92
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne