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Synopsis
The proliferation of social media has revolutionized corporate communications world-over. The book delves deeper on the use of the social media as a strategic corporate communication medium. The Internet as an innovative platform housing multiple channels of communication is largely responsible for the presence of businesses on the web space. As a result, businesses soon find themselves in a position, not only to feed Internet channels with content but also to manage the content vis-à-vis content on other platforms. In the context of the Kenyan University settings, this calls the attention of public relations (PR) practitioners who are positioned in the corporate affairs department to manage the image of the institutions they represent by use of the social media platforms. The book, therefore, roots for the usage of internet, as well as emphasizing the need to gain an understanding of the emerging issues in corporate branding with respect to the Internet as a communicative tool for businesses and image building. Although the literature has little evidences from Kenyan contexts, theoretical arguments indicate many uses of the Internet for business communication by PR practitioners.
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À propos de l'auteur
Benedict Toroitich holds a Bachelor's degree in Linguistics and Communication and a Master's degree in Communication. He is an experienced Publishing Editor, Copy Editor and Writer. He is an expert in Editing,corporate Communication and Research. Toroitich has also authored several articles in refereed journals.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Dynamics of Internet usage on corporate communication in Kenya
Edité par
LAP LAMBERT Academic Publishing Dez 2015, 2015
ISBN 10 : 3659807486
ISBN 13 : 9783659807480
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The proliferation of social media has revolutionized corporate communications world-over. The book delves deeper on the use of the social media as a strategic corporate communication medium. The Internet as an innovative platform housing multiple channels of communication is largely responsible for the presence of businesses on the web space. As a result, businesses soon find themselves in a position, not only to feed Internet channels with content but also to manage the content vis-à-vis content on other platforms. In the context of the Kenyan University settings, this calls the attention of public relations (PR) practitioners who are positioned in the corporate affairs department to manage the image of the institutions they represent by use of the social media platforms. The book, therefore, roots for the usage of internet, as well as emphasizing the need to gain an understanding of the emerging issues in corporate branding with respect to the Internet as a communicative tool for businesses and image building. Although the literature has little evidences from Kenyan contexts, theoretical arguments indicate many uses of the Internet for business communication by PR practitioners. 96 pp. Englisch. N° de réf. du vendeur 9783659807480
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Dynamics of Internet usage on corporate communication in Kenya
Edité par
LAP LAMBERT Academic Publishing, 2015
ISBN 10 : 3659807486
ISBN 13 : 9783659807480
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Toroitich BenedictBenedict Toroitich holds a Bachelor s degree in Linguistics and Communication and a Master s degree in Communication. He is an experienced Publishing Editor, Copy Editor and Writer. He is an expert in Editing,corpor. N° de réf. du vendeur 158247984
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Dynamics of Internet usage on corporate communication in Kenya
Edité par
LAP LAMBERT Academic Publishing, 2015
ISBN 10 : 3659807486
ISBN 13 : 9783659807480
Neuf
Couverture souple
Vendeur : Books Puddle, Woodside, NY, Etats-Unis
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Etat : New. N° de réf. du vendeur 26405912736
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Dynamics of Internet usage on corporate communication in Kenya
Edité par
LAP LAMBERT Academic Publishing, 2015
ISBN 10 : 3659807486
ISBN 13 : 9783659807480
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The proliferation of social media has revolutionized corporate communications world-over. The book delves deeper on the use of the social media as a strategic corporate communication medium. The Internet as an innovative platform housing multiple channels of communication is largely responsible for the presence of businesses on the web space. As a result, businesses soon find themselves in a position, not only to feed Internet channels with content but also to manage the content vis-à-vis content on other platforms. In the context of the Kenyan University settings, this calls the attention of public relations (PR) practitioners who are positioned in the corporate affairs department to manage the image of the institutions they represent by use of the social media platforms. The book, therefore, roots for the usage of internet, as well as emphasizing the need to gain an understanding of the emerging issues in corporate branding with respect to the Internet as a communicative tool for businesses and image building. Although the literature has little evidences from Kenyan contexts, theoretical arguments indicate many uses of the Internet for business communication by PR practitioners. N° de réf. du vendeur 9783659807480
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Dynamics of Internet usage on corporate communication in Kenya
Edité par
LAP LAMBERT Academic Publishing, 2015
ISBN 10 : 3659807486
ISBN 13 : 9783659807480
Neuf
Couverture souple
Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : New. Print on Demand. N° de réf. du vendeur 407241599
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Dynamics of Internet usage on corporate communication in Kenya
Edité par
LAP LAMBERT Academic Publishing, 2015
ISBN 10 : 3659807486
ISBN 13 : 9783659807480
Neuf
Couverture souple
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Etat : New. PRINT ON DEMAND. N° de réf. du vendeur 18405912746
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Dynamics of Internet usage on corporate communication in Kenya
Edité par
LAP LAMBERT Academic Publishing Dez 2015, 2015
ISBN 10 : 3659807486
ISBN 13 : 9783659807480
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -The proliferation of social media has revolutionized corporate communications world-over. The book delves deeper on the use of the social media as a strategic corporate communication medium. The Internet as an innovative platform housing multiple channels of communication is largely responsible for the presence of businesses on the web space. As a result, businesses soon find themselves in a position, not only to feed Internet channels with content but also to manage the content vis-à-vis content on other platforms. In the context of the Kenyan University settings, this calls the attention of public relations (PR) practitioners who are positioned in the corporate affairs department to manage the image of the institutions they represent by use of the social media platforms. The book, therefore, roots for the usage of internet, as well as emphasizing the need to gain an understanding of the emerging issues in corporate branding with respect to the Internet as a communicative tool for businesses and image building. Although the literature has little evidences from Kenyan contexts, theoretical arguments indicate many uses of the Internet for business communication by PR practitioners.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 96 pp. Englisch. N° de réf. du vendeur 9783659807480
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Dynamics of Internet usage on corporate communication in Kenya
Edité par
LAP LAMBERT Academic Publishing, 2015
ISBN 10 : 3659807486
ISBN 13 : 9783659807480
Neuf
Taschenbuch
Vendeur : preigu, Osnabrück, Allemagne
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Taschenbuch. Etat : Neu. Dynamics of Internet usage on corporate communication in Kenya | Benedict Toroitich | Taschenbuch | 96 S. | Englisch | 2015 | LAP LAMBERT Academic Publishing | EAN 9783659807480 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 104045162
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