Articles liés à Agri Inputs Delivery Mechanism for High Net Worth Farmers...

Agri Inputs Delivery Mechanism for High Net Worth Farmers of Gujarat: Agri Input Delivery Mechanism - Couverture souple

Rajiv Kumar, Mohita; Sharma, Madhu; Sharma, Rajesh

 
9783659819636: Agri Inputs Delivery Mechanism for High Net Worth Farmers of Gujarat: Agri Input Delivery Mechanism
Couverture souple
ISBN 10 : 3659819638 ISBN 13 : 9783659819636
Editeur : LAP LAMBERT Academic Publishing, 2015

Synopsis

The phenomenon of organized retailing,inspite of its tremendous growth in the last 2-3 years in India has just seen the tip of the iceberg. Under this backdrop, the agri sector has a tremendous potential to take advantage of this development. There is a need to evolve a frame-work of retailing that configures an efficient supply chain to benefit the retailers, farmers and the customers alike. While it can be intuitively derived that for this to happen, the retailer needs to be closer to the farmer, the underlying high costs for it deter this for small retailers.This project has given interesting findings that can help the company to develop a new line of business targeting the High Net worth farmers of the Saurashtra and nearby areas through developing a special agri inputs delivery model specifically focusing that group.After the study of all the factors, it can be deduced that land holding size, age and education level of the farmers had some impact of their buying behaviour and the driving factors for the buying of agri inputs which concluded that personal relations, quality products and special discounts were some of major reasons for purchase of agri inputs by farmers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The phenomenon of organized retailing,inspite of its tremendous growth in the last 2-3 years in India has just seen the tip of the iceberg. Under this backdrop, the agri sector has a tremendous potential to take advantage of this development. There is a need to evolve a frame-work of retailing that configures an efficient supply chain to benefit the retailers, farmers and the customers alike. While it can be intuitively derived that for this to happen, the retailer needs to be closer to the farmer, the underlying high costs for it deter this for small retailers.This project has given interesting findings that can help the company to develop a new line of business targeting the High Net worth farmers of the Saurashtra and nearby areas through developing a special agri inputs delivery model specifically focusing that group.After the study of all the factors, it can be deduced that land holding size, age and education level of the farmers had some impact of their buying behaviour and the driving factors for the buying of agri inputs which concluded that personal relations, quality products and special discounts were some of major reasons for purchase of agri inputs by farmers.

Biographie de l'auteur

Mrs. Mohita Rajiv Kumar, did graduation, BSc HSc (Nutrition & Dietetics) from GB Pant Univ. of Agri. & Tech, Pantnagar,(UK). Thereafter completed MBA in Agribusiness from SK Rajasthan Agri. University, Bikaner, Rajasthan. Afterwards worked as Business Development Officer(Corporate Comm.) in Champion Agro Limited, Rajkot,Gujarat an Agri retail firm.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2015
Langue
anglais
ISBN 10 
3659819638
ISBN 13 
9783659819636
Reliure
Broché
Nombre de pages
60
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne