Marketing Management: Indian Rural Market Perspective - Couverture souple

Zaware, Nitin

 
9783659824876: Marketing Management: Indian Rural Market Perspective
Couverture souple
ISBN 10 : 3659824879 ISBN 13 : 9783659824876
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

This book “Marketing Management: Indian Rural Market Perspective’; has been published for those who wants to develop product and market for Indian rural market. It clearly explains the fundamentals of the subject and it designed to give insight to the reader with practical approach. Almost all the aspects of marketing management and rural marketing have been covered in this book. The rural customer has to be understood in terms of his level of need, his ability and willingness to pay a particular amount for his needs being served, the way he would like to be delivered, and his most preferred method of assessing information about the product and services. The elements of the marketing mix are intricately sensitively related to each other. This book “Marketing Management: Indian Rural Market Perspective’; has been published for those who wants to develop product and market for Indian rural market. It clearly explains the fundamentals of the subject and it designed to give insight to the reader with practical approach. Almost all the aspects of marketing management and rural marketing have been covered in this book.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book “Marketing Management: Indian Rural Market Perspective’; has been published for those who wants to develop product and market for Indian rural market. It clearly explains the fundamentals of the subject and it designed to give insight to the reader with practical approach. Almost all the aspects of marketing management and rural marketing have been covered in this book. The rural customer has to be understood in terms of his level of need, his ability and willingness to pay a particular amount for his needs being served, the way he would like to be delivered, and his most preferred method of assessing information about the product and services. The elements of the marketing mix are intricately sensitively related to each other. This book “Marketing Management: Indian Rural Market Perspective’; has been published for those who wants to develop product and market for Indian rural market. It clearly explains the fundamentals of the subject and it designed to give insight to the reader with practical approach. Almost all the aspects of marketing management and rural marketing have been covered in this book.

Biographie de l'auteur

M.Com.,MBA,M.Phil. Ph.D., Dr Nitin Zaware is a distinguished Professor of Marketing and General Management and an acknowledged teacher.He has 18 years of teaching experience exclusively in Management Institutes. Presently he is working as a Director at Rajiv Gandhi Business School, Pune. Dr. Nitin Zaware is Ph.D.Research Guide for Marketing Mgmt.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3659824879
ISBN 13 
9783659824876
Reliure
Broché
Nombre de pages
264
Coordonnées du fabricant
non disponible
Personne responsable
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