Articles liés à Internationalization of Food Processing SMEs and Global...

Internationalization of Food Processing SMEs and Global Retailing - Couverture souple

Veleski, Ljupcho

 
9783659830471: Internationalization of Food Processing SMEs and Global Retailing
Couverture souple
ISBN 10 : 365983047X ISBN 13 : 9783659830471
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

"Why", "how" and "when" food processing SMEs manage their path toward global market and "what" are the implications on their international performances caused by the collaboration with the global retail chains? The findings imply that the internationalization of the food processing SMEs is imperative if they want to be in line with the trends in the FMCG sector and global retail industry. Collaboration with global and regional retailing chains has positive impact on the SMEs internationalization process and on their overall business performances.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

"Why", "how" and "when" food processing SMEs manage their path toward global market and "what" are the implications on their international performances caused by the collaboration with the global retail chains? The findings imply that the internationalization of the food processing SMEs is imperative if they want to be in line with the trends in the FMCG sector and global retail industry. Collaboration with global and regional retailing chains has positive impact on the SMEs internationalization process and on their overall business performances.

Biographie de l'auteur

Dr.Ljupcho Veleski is Export Manager of "Vitaminka" and Clinical Professor of International Business at UKLO.He has experience of negotiating with the global retailers in 30 countries and held lectures and published researches in many foreign universities and magazines.He is author of the book "How to succeed in the world of the global retailing".

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
365983047X
ISBN 13 
9783659830471
Reliure
Broché
Nombre de pages
232
Coordonnées du fabricant
non disponible
Personne responsable
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