Articles liés à Strategic Marketing Influence on Tourism Service Consumers

Strategic Marketing Influence on Tourism Service Consumers - Couverture souple

Mariam Sardar, Stella; Hassan, Azizul

 
9783659830907: Strategic Marketing Influence on Tourism Service Consumers
Couverture souple
ISBN 10 : 3659830909 ISBN 13 : 9783659830907
Editeur : LAP LAMBERT Academic Publishing, 2016

Synopsis

This research was conducted to evaluate the influence of marketing strategies for attracting tourists in Savoy Hotel. Results revealed that marketing strategies of Savoy Hotel are related to attract tourists. However, it is recommended that the management of Savoy Hotel needs to make appropriate arrangements for business and new customers. Moreover, content of social media also needs to be revised to achieve wider benefits of social media marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This research was conducted to evaluate the influence of marketing strategies for attracting tourists in Savoy Hotel. Results revealed that marketing strategies of Savoy Hotel are related to attract tourists. However, it is recommended that the management of Savoy Hotel needs to make appropriate arrangements for business and new customers. Moreover, content of social media also needs to be revised to achieve wider benefits of social media marketing.

Biographie de l'auteur

Stella Mariam Sardar is a PhD candidate at the Cardiff Metropolitan University, UK. Prior to this, she completed MBA from the same university. Her research interests include tourism product and services consumption.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
3659830909
ISBN 13 
9783659830907
Reliure
Broché
Nombre de pages
92
Coordonnées du fabricant
non disponible
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